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ökocat® Announces Expansion with PetSmart® & Petco®

Featuring new brand packaging and new litter offerings for discerning cat parents Cat parents looking to leave old school clay and chemicals in the dust will now be able to find an expanded offering of ökocat®. Beginning this month, ökocat, the next generation of plant-based cat litter will be available in more PetSmart® and Petco® locations across the U.S. and Canada. ökocat announced today that the brand is growing its PetSmart distribution to nearly 1,300 stores in the U.S. and over 140 stores in Canada. In addition to continuing to sell both ökocat Original and Super Soft litter, PetSmart will now also be adding Less Mess, low tracking mini-pellet litter. “Our Less Mess clumping litter consists of dense mini-pellets that are soft on paws, but less likely to track. It stays in the litter box, so it’s great for the over-zealous digger or long hair cats,” said Leslie Ellis, Communications Manager at ökocat. “Over the past year, we’ve had great success with both the original and super soft in PetSmart stores, so we’re looking forward providing cat owners with even more options.” Along with product expansion at PetSmart, ökocat is also introducing two new exclusive litters to nearly 1,200 Petco stores across the U.S. This expansion includes the introduction of a new litter, Low Tracking mini-pellets, and the addition of a new size, large Featherweight litter, previously only sold in medium. This expansion comes after ökocat revealed a packaging refresh earlier in 2020 focusing on their commitment to helping cat parents achieve a healthier clean™. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that’s completely biodegradable and flushable. “ökocat litter is better for our cats, our homes and our planet,” said Ellis. “We’re excited about this expansion because it gives us the opportunity to help even more cat parents make cleaner, healthier choices for their cat, family and home.” For more information about ökocat, to purchase online, or find a PetSmart or Petco retail location that sells ökocat near you, please visit healthy-pet.com/okocat.
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ökocat® Helps Cat Parents Make Healthy Changes in 2020

Next generation 100% plant-based litter is a healthier clean Whether it’s buying organic foods, non-toxic, plant-based cleaning solutions or paraben free beauty products, more and more consumers are looking for products that help them live a cleaner, healthier lifestyle, even when it comes to their pets. That’s why ökocat®, a next generation brand of plant-based cat litter, is focused on helping consumers make healthier choices when it comes to their cats and their home in 2020. Leaving old school clay and chemicals in the dust, ökocat is committed to providing cat owners with “a healthier clean.” Unlike traditional clay litter, which contains calcium or sodium bentonite, additives & smelly fragrances, ökocat is made from 100 percent sustainably sourced, responsibly rescued wood and paper, without the need for artificial fragrances, synthetic chemicals or toxic dyes. With no powdery clay dust, it’s cleaner and healthier for cats, families and homes.  “Not only is our cat litter better for the health of our cats, us and our homes, it lasts longer too so less time is spent cleaning the litter box,” said Leslie Ellis, Communications Manager at ökocat. “We understand modern cat parents who are striving to transition their home with healthier choices.” In addition to being a cleaner, healthier cat litter option, ökocat also includes key benefits found most important to all cat owners when choosing a litter: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia. Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning. 99% dust free for a healthy home: Clean wood fiber is screened & de-dusted for a cleaner pour. No dirty clay dust. Available in nearly 8,000 stores across the U.S. and Canada, ökocat offers litter for all cats in the following five varieties: ökocat Original ökocat Super Soft ökocat Featherweight ökocat Dust Free ökocat Less Mess & Low Tracking For more information about ökocat, and its commitment to helping cat parents make clean and healthy choices in 2020, visit healthy-pet.com/okocat.
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carefresh® Kicks Off Second Year of its carefresh Gives Back Donation Program

Over 48,000 liters of bedding were donated through program in 2019   carefresh® announced the kick off of its second annual carefresh Gives Back program today by selecting Orlando Farm Rescue as its next featured rescue. carefresh is the only brand of small pet bedding made from 100 percent biodegradable, compostable and sustainable materials. During the first year of the program in 2019, carefresh donated a total of 48,000 liters of its bedding to the following shelters and rescue organizations in the United States and Canada: Whatcom Humane Society Hopalong Hollow Archie’s Angels Rabbit Rescue Munchie’s Place for Homeless Pets All Paws Rescue The Pipsqueakery “We’re proud to have worked with such great and deserving organizations during the first year of our carefresh Gives Back program. They are caring for small animals of all varieties, and they can’t always afford to provide the best bedding,” said Leslie Ellis, Communications Manager at carefresh. “This year, we’re looking forward to learning about even more small animal shelters and rescue organizations that could benefit from a donation of our sustainable bedding through our website’s nomination form.” The first featured rescue of 2020, Orlando Farm Rescue, was selected based on customer input. Throughout the year, carefresh asks its customers to nominate their favorite small animal shelters and rescue organizations. When selected as a carefresh featured rescue, the shelter receives a donation of carefresh bedding — the amount is based on each rescue’s number of annual adoptions. In addition to the donation, each person who adopts a small animal from the rescue for the next twelve months receives a coupon for $5 off their first bag of carefresh bedding. For more information about the program or to nominate a shelter, please visit www.healthy-pet.com/pages/carefresh-gives-back. carefresh bedding is all-natural, provides 10-day odor control and is two times more absorbent than traditional shavings. To learn where you can find carefresh in stores, please visit www.healthy-pet.com/carefresh.
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ökocat® Unveils a Packaging Refresh and Grows Pet Retail Distribution in 2020

Leaving old school clay and chemicals in the dust, ökocat®, a next generation brand of plant-based cat litter based in Ferndale, Washington, revealed a packaging refresh and announced it will have expanded nationwide pet channel distribution in 2020.
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Healthy Pet Earns Graduation Certificate in the Prestigious START Program

Healthy Pet®, a longtime leader in the natural pet product industry, is being awarded the prestigious START (Safety Through Achieving Recognition Together) graduation final certification from the Washington State Department of Labor & Industries.
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