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Healthy Pet Announces Ted Mischaikov as Chief Executive Officer

FERNDALE, Wash. , June 21, 2023 /PRNewswire/ -- Healthy Pet, the pet industry leader in sustainably sourced absorption substrates, has announced the appointment of Ted Mischaikov as chief executive officer (CEO) effective May 28, 2023.  The appointment of Mischaikov marks his return to the company as CEO, a position he held from 2011 to 2020. Upon Mischaikov's departure from Healthy Pet in 2020, he served as the executive chairman & CEO of the Primal Pet Group during a period of rapid growth and acquisition. "We welcome Ted back to the Healthy Pet team. Based on his extensive experience with our brands, production and his commitment to sustainability, we are confident he will drive growth and expand our industry-leading products, which enrich the lives of pets, their people and our planet," said Healthy Pet Director of Sales Kelly Rogers. A decisive leader with proven management success across multiple industries, Mischaikov will be responsible for the global growth of Healthy Pet. Throughout his career in the pet industry, Mischaikov has demonstrated decisive leadership driving excellence in manufacturing, adoption of new technologies and the promotion of sustainability initiatives, making him a natural fit to lead Healthy Pet as it expands into new substrates, expands facilities and acquires strategic assets. "Healthy Pet is a future-focused company developing performance-based sustainable products, which consumers are demanding. The world wants 'healthier clean' products, and we have the technology and resources to deliver them. My objective is to work with our team and ownership to deepen and diversify our leadership in sustainable solutions for the global pet industry," said Mischaikov. Healthy Pet excels in manufacturing next generation, sustainably sourced products, including ökocat natural cat litter and carefresh responsibly rescued small animal bedding. ökocat creates plant-based, biodegradable litter that is cleaner and healthier for cats, families and their homes, while carefresh is the No. 1 brand of small pet bedding, made from scratch using 100% reclaimed natural fiber.
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carefresh® Kicks Off Second Year of its carefresh Gives Back Donation Program

Over 48,000 liters of bedding were donated through program in 2019   carefresh® announced the kick off of its second annual carefresh Gives Back program today by selecting Orlando Farm Rescue as its next featured rescue. carefresh is the only brand of small pet bedding made from 100 percent biodegradable, compostable and sustainable materials. During the first year of the program in 2019, carefresh donated a total of 48,000 liters of its bedding to the following shelters and rescue organizations in the United States and Canada: Whatcom Humane Society Hopalong Hollow Archie’s Angels Rabbit Rescue Munchie’s Place for Homeless Pets All Paws Rescue The Pipsqueakery “We’re proud to have worked with such great and deserving organizations during the first year of our carefresh Gives Back program. They are caring for small animals of all varieties, and they can’t always afford to provide the best bedding,” said Leslie Ellis, Communications Manager at carefresh. “This year, we’re looking forward to learning about even more small animal shelters and rescue organizations that could benefit from a donation of our sustainable bedding through our website’s nomination form.” The first featured rescue of 2020, Orlando Farm Rescue, was selected based on customer input. Throughout the year, carefresh asks its customers to nominate their favorite small animal shelters and rescue organizations. When selected as a carefresh featured rescue, the shelter receives a donation of carefresh bedding — the amount is based on each rescue’s number of annual adoptions. In addition to the donation, each person who adopts a small animal from the rescue for the next twelve months receives a coupon for $5 off their first bag of carefresh bedding. For more information about the program or to nominate a shelter, please visit www.healthy-pet.com/pages/carefresh-gives-back. carefresh bedding is all-natural, provides 10-day odor control and is two times more absorbent than traditional shavings. To learn where you can find carefresh in stores, please visit www.healthy-pet.com/carefresh.
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ökocat® Natural Litter Introduces New 100% Recyclable Packaging

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Bringing home your new small pet: best care tips for hamsters, guinea pigs, rabbits & more

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