Our Purpose
Our Purpose

Best in home.

We make pets more at home, naturally.

We create pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber because it's cleaner and healthier for your entire family, including your pets.

We don't believe you should have to bring dirty things like harmful chemicals, artificial scents, or strip-mined clay into your home when the natural power of plant fiber does the job of keeping your pet happy and healthy.

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Healthypet Round

Active. Happy. Natural.

Helping pets live their healthiest, best lives.

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A diagram!

As illustrated in our logo, these three fundamental elements help provide Wholly Incredible™ pet care.

Active: Physically - playful, energetic; a pet on the go!

Physically healthy pets are active, with the energy and strength to play with their human family members.

Happy: Emotionally - joyful and loving life; a pet blissfully content.

Emotionally healthy pets are happy, finding fulfillment by practicing natural behaviors.

Natural: Ecologically - originating from nature; better for your pet and your planet.

Ecologically healthy pets live in natural, clean habitats and environments.

Recycle Us

Sustainability Matters

Practicing it in everything we do.

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A sample of our product.

We’ve been producing natural pet products from reclaimed, renewable materials for over 30 years, but sustainability is much more than that. We are continually striving to reach new goals to maintain and improve in all aspects.

Environmental Conscionce

The Environment

  • Upcycling millions of pounds of unused paper and wood fiber every year that may otherwise end up in landfills
  • Recipient of the Northwest Clean Air Agency (NWCAA) Gold & Platinum Awards
    For compliance with clean air practices
  • Driving Toward Zero Waste (TZW)
    Realizing near zero waste at near zero cost; recycling multiple waste streams at both facilities
  • Water conservation practices: Over 50% of our water used for manufacturing purposes is recycled and reused
  • LED lighting conversion in association with Puget Sound Energy for reducing power and electricity 
  • Energy control installations in collaboration with PUD for improved efficiency 
  • Near proximity sourcing close to our facilities for reduced carbon emissions
  • Automated packaging installations for reduced waste
  • Sustainability messaging added to all product packaging to increase awareness and recycling options
  • USDA Certified Biobased Products
People

Our People

  • Encourage safe practices each and every work day by prioritizing on the job safety at all levels.
  • Achieved Safety Through Achieving Recognition Together (START) graduation (final certification) from Washington State Department of Labor & Industries for safety and health excellence. Received, February 14th, 2020
  • Offer comprehensive benefits including: paid vacation, sick & holidays, 401(k) with company match, paid health & dental insurance, reimbursed vision, employee assistance program, flexible hours and more
  • Strive for continuous improvement–every day
  • Advocate and support a healthy work-life balance
  • Value our people, encourage their development and reward their performance
  • Deliver commitment of quality and service to our customers & consumers 
  • Provide a diverse work environment, including gender parity in management roles
  • Conduct annual employee surveys to improve retention, engagement and job satisfaction
  • Supply health & wellness programs with incentives & rewards
  • Support employee career development & continuing education programs 
  • Welcome pets
Community

Our Community

  • We employ over 120+ in Washington and Georgia
  • Promote civic engagement and education by partnering with Western Washington University, Whatcom Community College, and Bellingham Technical College
  • Comprehensive internship program involving training, mentorship and career development
  • Member of Pet Sustainability Coalition (PSC), dedicated to creating a more sustainable pet industry
  • Supporting member of Sustainable Connections, Ferndale Chamber of Commerce, and other local organizations promoting business relationships
  • Giving back initiatives supporting local pet shelters, rescues and adoption centers
  • Donate-a-day program, supporting employees with a paid day to gift their time to their favorite charity
  • Supporting WA state 4-H small animal and cat clubs exhibitions
  • Sponsorship of local and national charity organizations
Goals

Goals

  • Complete carbon footprint, "cradle to grave" analysis of our products to better understand their environmental impact 
  • Ongoing measurement of employee satisfaction for corporate culture improvements, communication and transparency 
  • Installation of automated equipment at Ferndale facility. Completed 2023
  • Execute supplier audits for sustainability practices
  • To be "one of the best places to work" by focusing on the Healthy Pet pillars, while providing opportunities to learn and grow
Pets Home

Devoted to Pets

Good humans give back.

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okocause 4 Paws

We support cat adoptions by donating litter to select shelters and supplying free litter to their adopters. This enables kitties to get started using a premium natural litter that is better for them, the home and our world.

TO DATE:

  • Supported 9,000+ adoptions
  • Donated 63,000+ pounds of ökocat litter
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Carefresh gives back

We assist rescues and small animal adopters by donating bedding and coupons, to start them off right with the softest, driest, most comfortable home for their small pet.

TO DATE:

  • Supported thousands of adoptions
  • Donated over 102,000+ liters of carefresh® bedding
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Pets in the classroom

We contribute to this educational grant program so teachers can have small pets in the classroom, providing children the opportunity to bond with and care for pets responsibly.

Human Animal Bond Research Institute (HABRI)

We help to support an ongoing study evaluating the effects of classroom pets for children, to explore new directions for learning and human - animal relationships.

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Whatcom Humane

For many years, we have been the principal sponsor of our local WHS Small Animal Adoption facility, providing them with volunteer time, donations and contributions.

For almost 120 years, Whatcom Humane Society has been sheltering abandoned animals, fighting animal cruelty and neglect, and working to build a caring, compassionate and human community. Last year, they provided care and comfort for over 5000 animals.

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100 years

Natural Fiber Experts

Dedicating our experience to improving the world.