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ökocat Gives Back to Shelters and Rescues in Need with 2021 ökocause4paws Litter Donation Program

FERNDALE, WASH. (Sept. 2, 2021) – ökocat has announced it is accepting nominations for this year’s ökocause4paws Litter Donation Program through Sept. 24. From the nominations, up to 10 deserving shelters throughout the U.S. and Canada will be selected to receive a donation of free next generation plant- and paper-based cat litter.  ökocat has donated over 21,000 pounds of ökocat natural litter to chosen shelters in eco-friendly cities across the country, with thousands of cats receiving free ökocat litter through the ökocause4paws program since it started in 2018.  “We want to honor and give back to the shelters and rescues that have helped give countless cats a new life, and September’s Happy Cat Month is the perfect time to do it,” said ökocat’s Consumer Communications Manager Leslie Ellis. “This year, our focus is on awarding litter to smaller shelters that likely have less resources and a greater need and might not typically receive donations. We want to hear from all our öko-fans – tell us about the rescues out there that have gone above and beyond to support our feline friends!”  To nominate a shelter, simply complete the online form with basic information about the shelter including why the rescue is deserving of a litter donation. Nominations must be submitted by Sept. 24, and shelters must be located in the U.S. or Canada to receive donations. Nominators will also be eligible to win a year supply of ökocat, as well as a custom cat pillow of their cat. Selected rescues will receive a donation of ökocat litter and their cat adopters will receive a coupon for a free box of ökocat litter.  ökocat creates next generation plant-based, biodegradable litter meant to be cleaner and healthier for cats, families and their homes. The natural litter is made in the U.S. from sustainably sourced, responsibly rescued natural fiber without harmful chemicals, fragrance, dyes or GMOs. ökocat provides outstanding odor control, easy-clean clumping and is 99% dust free.  For more information on ökocause4paws, visit Or visit for more information on ökocat products.
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ökocat Litter Launches Chainwide in Pet Valu Stores Canada

FERNDALE, WASH. (Sept. 1, 2021) – ökocat, creator of next generation plant and paper-based cat litter, has announced its products are now available in Pet Valu stores throughout Canada and online. The litter officially launches chainwide this month in both corporate and franchise stores across the country, and online at  ökocat next generation plant-based, biodegradable litter is cleaner and healthier for cats, families and their homes. This natural litter is produced in the U.S. from sustainably sourced, responsibly rescued natural fibre without harmful chemicals, fragrance, dyes or GMOs. ökocat provides outstanding odor control, easy-clean clumping and is 99% dust free. Over 600 Pet Valu locations across Canada (including store locations under Bosley’s by Pet Valu, Paulmac’s Pets, Tisol and Total Pet banners) will now carry a range of ökocat products, including Original Premium Clumping Wood Cat Litter, Super Soft Clumping Wood Cat Litter, Less Mess Clumping Low-Tracking Mini-Pellets Wood Cat Litter, and Dust Free Non-Clumping Paper Pellet Cat Litter.  ökocat products have been sold in Bosley’s, Tisol and Total Pet locations across British Columbia since 2016.  “Pet Valu has been providing pets with everything they need to live healthy, happy and active lives for more than four decades,” said ökocat’s Consumer Communications Manager Leslie Ellis. “We are proud to expand our relationship with such a reputable company, and we look forward to bringing ökocat products to more consumers across Canada.”  Pet Valu stores provide a wide assortment of essential products and innovative pet supplies meant to promote the well-being of pets during every stage of life. With a shared focus on holistic pet wellness, the collaboration between ökocat and Pet Valu is a natural fit.  “Pet Valu is committed to providing pet parents with a robust selection of quality products to keep their pets healthy throughout their lives,” says Kendalee MacKay, Chief Merchandizing Officer Pet Valu. “We’re very excited we’re now able to offer ökocat litter in our family of stores across Canada, and we encourage cat parents to visit us and speak to one of our Animal Care Experts about whether ökocat is right for their pet.”  Visit for more information on ökocat products, as well as the virtual store finder to find the Pet Valu store nearest you, or visit      About Pet Valu Pet Valu is Canada's leading retailer of pet food and pet-related supplies with over 600 corporate-owned or franchised locations across the country. For more than 40 years, Pet Valu has earned the trust and loyalty of pet parents by offering knowledgeable customer service, a premium product offering and engaging in-store services. Pet Valu's neighbourhood stores offer more than 7,000 competitively-priced products, including a broad assortment of premium, super premium, holistic and award-winning proprietary brands. To learn more, please visit  
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Target and ökocat® Expand Partnership with Super Soft Litter Distribution in More than 500 Locations

FERNDALE, WASH. (Feb 28, 2021) – Target Corporation and ökocat® are making it easy to switch to a superior natural litter that's cleaner and healthier for cats, families and their homes by expanding their partnership. This move follows a 300 percent increase in online sales for ökocat in 2020 on Medium-sized 11.2-pound boxes of Super Soft clumping natural litter will be featured on shelves in 578 locations across the country by March 14. currently sells four varieties of ökocat including Original, Less Mess, Dust Free, and Super Soft, but the latter is the first to make its way to Target’s brick and mortar stores. Customers will benefit from an introductory price reduction of $3.00 off for a limited time from March 14-27 in stores. “Target is a great fit for the ökocat brand, allowing pet parents to make a litter choice they feel good about,” said Leslie Ellis, Communications Manager at ökocat. “Super Soft is incredibly popular for all cats with sensitive paws - especially kittens and senior cats, but it’s also a great choice when transitioning from clay to natural litter.” Today’s announcement follows the brand’s packaging refresh in 2020 focusing on their commitment to help cat parents achieve a healthier clean®. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that is completely biodegradable and compostable. All ökocat  products are next generation plant and paper-based litter designed to be cleaner and healthier for cats, families and their homes. Super Soft all natural litter mimics the feel of clay, allowing for a smooth transition when switching brands. Additional benefits include: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia and odor.  Clumps solid for easy scooping: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.  99 percent dust free for a healthier home: Clean wood fiber is screened and de-dusted for a cleaner pour. No dirty clay dust.  Degrades quickly and cleanly unlike clay litters that sit in landfills for years. Plus, it has the added convenience of being flushable. Just scoop and flush one clump at a time. “ökocat provides excellent odor control, it’s free of dyes, inks, scents, and it is 99 percent dust free,” said veterinarian Dr. Ruth MacPete. “These benefits make it ideal for pets and people with respiratory issues or allergies.”  Made entirely from sustainably sourced, responsibly rescued natural wood and paper fiber, ökocat offers the brilliance of European engineering for a better performing litter. To purchase online, or find a Target retail location, please visit
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ökocat® Selects Five Winning Shelters for 2020 ökocause4paws Litter Donation Program Due to Overwhelming Need

Sept. 29, 2020 – ökocat® announced they’re donating approximately 11,000 pounds of next generation plant-based cat litter to five U.S. animal rescue organizations. This year’s generous donation is almost triple the amount offered through last year’s ökocause4paws Litter Donation Program. For the third consecutive year, ökocat called on fans to nominate their favorite eco-friendly cities where the brand would select donation recipients. The results are in with locations in Washington, Nebraska, North Carolina and Illinois taking the lead. Due to an overwhelming voting response, and an increased need for litter at shelters due to COVID-19, ökocat has selected five animal shelters in the winning cities including: Whatcom Humane Society in Bellingham, WA The Cat House in Lincoln, Neb. Asheville Humane Society in Asheville, N.C. Chicago Animal Care & Control in Chicago, Ill Northwest Animal Companions in Portland, Ore. "Two paws up to the folks at Healthy Pet ökocat for their generous donation of litter for our shelter cats and kittens,” said Laura Clark, Director Whatcom Humane Society. “Their support helps us care for thousands of homeless, unwanted cats and kittens annually, and allows us to save badly needed resources to fulfill our mission and life-saving work. We are so grateful for all they do for the animals in our shelter and community."  Throughout 2021, cat adopters and fosters at the selected shelters will also receive coupons for free ökocat litter to bring home. ökocat stops odor before it starts, clumps solid for easy scooping, and has low airborne dust for a healthier home. There are six varieties to choose from, each made in the U.S. from 100 percent sustainably sourced, responsibly rescued wood and paper without artificial fragrances, synthetic chemicals, toxic dyes or GMOs.   “We are thrilled to be able to provide safe, clean litter for cats across the country through our annual ökocause4paws Litter Donation Program,” said Leslie Ellis, Communications Manager at ökocat. “We strongly believe in the health and environmental benefits of our products for our pets, homes and the planet and this is one way that we look forward to giving back to communities each year. We’re proud to say that we’ve donated over 20,000 pounds of litter in the last three years.” For more information visit 
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ökocat® Doubles Donations for Annual ökocause4paws Litter Donation Program

Animal shelter recipients to be nominated in the top 4 eco-friendly cities. FERNDALE, Wash., June 12, 2020 /PRNewswire/ -- ökocat®, the next generation plant-based litter, announced the launch of its third annual ökocause4paws Litter Donation Program. The goals of this initiative are to promote cat adoption and to save the world one litter box at a time with 100% biodegradable, all-natural litter made from sustainably sourced, responsibly rescued wood and paper fiber, that's cleaner and healthier for your cat, family and home and better for our planet. From now through August 14, ökocat is calling all pet parents across the U.S. to vote for their favorite eco-friendly city on ökocat's website. Animal shelters will be selected in the four winning cities to receive a donation of 2,000 pounds of ökocat litter. As an added bonus, ökocat will provide a coupon for a free box of litter for each family who adopts from one of these participating shelters in the following 12 months. "We're excited to announce we are doubling our donation this year to provide an even greater community and environmental impact," said Leslie Ellis, Communications Manager at ökocat. "We have proudly donated more than 10,000 pounds of sustainable litter and supported more than 4,000 cat adoptions since we began the program three years ago." The 2020 program offers more ways for cat parents to win with fun photo contests and more. All voters will receive a $3 discount coupon and will be entered to win one of the following: Three lucky winners will receive gift cards to their favorite pet store for either $500, $250 or $100 1 winner will receive coupons for a free 2-month supply of ökocat litter 1 winner will have the opportunity to have their cat's portrait created by artist, Dino Nemec The 2019 ökocause4paws Litter Donation Program recipients included:  Gifford Cat Shelter in Boston, Mass. The Oregon Humane Society in Portland, Ore. Philly PAWS in Philadelphia, Pa. The Rescue House in San Diego, Calif. For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care and corporate excellence through sustainability, please visit Follow ökocat on Facebook or Instagram.
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