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Target and ökocat® Expand Partnership with Super Soft Litter Distribution in More than 500 Locations

FERNDALE, WASH. (Feb 28, 2021) – Target Corporation and ökocat® are making it easy to switch to a superior natural litter that's cleaner and healthier for cats, families and their homes by expanding their partnership. This move follows a 300 percent increase in online sales for ökocat in 2020 on Medium-sized 11.2-pound boxes of Super Soft clumping natural litter will be featured on shelves in 578 locations across the country by March 14. currently sells four varieties of ökocat including Original, Less Mess, Dust Free, and Super Soft, but the latter is the first to make its way to Target’s brick and mortar stores. Customers will benefit from an introductory price reduction of $3.00 off for a limited time from March 14-27 in stores. “Target is a great fit for the ökocat brand, allowing pet parents to make a litter choice they feel good about,” said Leslie Ellis, Communications Manager at ökocat. “Super Soft is incredibly popular for all cats with sensitive paws - especially kittens and senior cats, but it’s also a great choice when transitioning from clay to natural litter.” Today’s announcement follows the brand’s packaging refresh in 2020 focusing on their commitment to help cat parents achieve a healthier clean®. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that is completely biodegradable and compostable. All ökocat  products are next generation plant and paper-based litter designed to be cleaner and healthier for cats, families and their homes. Super Soft all natural litter mimics the feel of clay, allowing for a smooth transition when switching brands. Additional benefits include: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia and odor.  Clumps solid for easy scooping: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.  99 percent dust free for a healthier home: Clean wood fiber is screened and de-dusted for a cleaner pour. No dirty clay dust.  Degrades quickly and cleanly unlike clay litters that sit in landfills for years. Plus, it has the added convenience of being flushable. Just scoop and flush one clump at a time. “ökocat provides excellent odor control, it’s free of dyes, inks, scents, and it is 99 percent dust free,” said veterinarian Dr. Ruth MacPete. “These benefits make it ideal for pets and people with respiratory issues or allergies.”  Made entirely from sustainably sourced, responsibly rescued natural wood and paper fiber, ökocat offers the brilliance of European engineering for a better performing litter. To purchase online, or find a Target retail location, please visit
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ökocat® Selects Five Winning Shelters for 2020 ökocause4paws Litter Donation Program Due to Overwhelming Need

Sept. 29, 2020 – ökocat® announced they’re donating approximately 11,000 pounds of next generation plant-based cat litter to five U.S. animal rescue organizations. This year’s generous donation is almost triple the amount offered through last year’s ökocause4paws Litter Donation Program. For the third consecutive year, ökocat called on fans to nominate their favorite eco-friendly cities where the brand would select donation recipients. The results are in with locations in Washington, Nebraska, North Carolina and Illinois taking the lead. Due to an overwhelming voting response, and an increased need for litter at shelters due to COVID-19, ökocat has selected five animal shelters in the winning cities including: Whatcom Humane Society in Bellingham, WA The Cat House in Lincoln, Neb. Asheville Humane Society in Asheville, N.C. Chicago Animal Care & Control in Chicago, Ill Northwest Animal Companions in Portland, Ore. "Two paws up to the folks at Healthy Pet ökocat for their generous donation of litter for our shelter cats and kittens,” said Laura Clark, Director Whatcom Humane Society. “Their support helps us care for thousands of homeless, unwanted cats and kittens annually, and allows us to save badly needed resources to fulfill our mission and life-saving work. We are so grateful for all they do for the animals in our shelter and community."  Throughout 2021, cat adopters and fosters at the selected shelters will also receive coupons for free ökocat litter to bring home. ökocat stops odor before it starts, clumps solid for easy scooping, and has low airborne dust for a healthier home. There are six varieties to choose from, each made in the U.S. from 100 percent sustainably sourced, responsibly rescued wood and paper without artificial fragrances, synthetic chemicals, toxic dyes or GMOs.   “We are thrilled to be able to provide safe, clean litter for cats across the country through our annual ökocause4paws Litter Donation Program,” said Leslie Ellis, Communications Manager at ökocat. “We strongly believe in the health and environmental benefits of our products for our pets, homes and the planet and this is one way that we look forward to giving back to communities each year. We’re proud to say that we’ve donated over 20,000 pounds of litter in the last three years.” For more information visit 
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ökocat® Doubles Donations for Annual ökocause4paws Litter Donation Program

Animal shelter recipients to be nominated in the top 4 eco-friendly cities. FERNDALE, Wash., June 12, 2020 /PRNewswire/ -- ökocat®, the next generation plant-based litter, announced the launch of its third annual ökocause4paws Litter Donation Program. The goals of this initiative are to promote cat adoption and to save the world one litter box at a time with 100% biodegradable, all-natural litter made from sustainably sourced, responsibly rescued wood and paper fiber, that's cleaner and healthier for your cat, family and home and better for our planet. From now through August 14, ökocat is calling all pet parents across the U.S. to vote for their favorite eco-friendly city on ökocat's website. Animal shelters will be selected in the four winning cities to receive a donation of 2,000 pounds of ökocat litter. As an added bonus, ökocat will provide a coupon for a free box of litter for each family who adopts from one of these participating shelters in the following 12 months. "We're excited to announce we are doubling our donation this year to provide an even greater community and environmental impact," said Leslie Ellis, Communications Manager at ökocat. "We have proudly donated more than 10,000 pounds of sustainable litter and supported more than 4,000 cat adoptions since we began the program three years ago." The 2020 program offers more ways for cat parents to win with fun photo contests and more. All voters will receive a $3 discount coupon and will be entered to win one of the following: Three lucky winners will receive gift cards to their favorite pet store for either $500, $250 or $100 1 winner will receive coupons for a free 2-month supply of ökocat litter 1 winner will have the opportunity to have their cat's portrait created by artist, Dino Nemec The 2019 ökocause4paws Litter Donation Program recipients included:  Gifford Cat Shelter in Boston, Mass. The Oregon Humane Society in Portland, Ore. Philly PAWS in Philadelphia, Pa. The Rescue House in San Diego, Calif. For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care and corporate excellence through sustainability, please visit Follow ökocat on Facebook or Instagram.
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Healthy Pet® Names New Chief Executive Officer

Healthy Pet® is very pleased to announce the appointment of August F. DeLuca in the position of CEO. “Since last fall we diligently sought out the best candidate to lead Healthy Pet into its next era of success.”, said retiring CEO Ted Mischaikov. “It took many months and a nationwide search which was more than worth the effort considering Augie’s experience, talent and excellent character.” In this role, Mr. DeLuca will be responsible for North American growth of all Healthy Pet products, and in collaboration with its parent company, J. Rettenmaier & Söhne, manufacturing for many markets overseas. Mr. Deluca will commence his new role as Chief Executive Officer for Healthy Pet in May 2020. Mr. Deluca comes to Healthy Pet with vast experience in driving growth through leadership, collaboration and innovation. Most recently, he held the position of President for Rock Ridge Stone of Scranton, Pennsylvania, where he managed the vertically integrated manufacture through numerous growth and improvement initiatives over the last five years. He has held past roles of President, General Manager, Chief Marketing Officer and Director of Sales & Marketing within the CPG category, as well as several board and advisement positions. Deluca said, “I am very excited to join Healthy Pet. The company has strong brands, on trend products and a passionate team. I look forward to working with them to deliver the next phase of growth and development.”
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Healthy Pet® Welcomes Dr. Ruth MacPete, “the Pet Vet,” as Pet Expert Authority

FERNDALE, WA. (April 7, 2020) – Nationally-renown veterinarian and media correspondent, Dr. Ruth MacPete, aka Dr. Ruth “the Pet Vet,” is joining the Healthy Pet family to help promote its natural “Best in Home” brands. For more than 30 years Healthy Pet has been a leader in the pet category with small animal bedding and litter product offerings made from sustainably sourced, responsibly rescued natural plant fiber.  “We’re so excited to be partnering with Dr. Ruth to share our combined passions of providing earth-friendly choices that also provide the very best home for pets and entire family,” said Jane Wasley, Head of Marketing at Healthy Pet. “Her passion for pets and professional knowledge, are a welcome addition to the Healthy Pet family.” Dr. MacPete is a practicing veterinarian of 20+ years and an experienced media personality, speaker, consultant, author and blogger. She will specifically support Healthy Pet’s cat and small animal brands, ökocat® and carefresh®. “As a veterinarian, pet parent, mother, and consumer, I want pet products that work, are safe for my family, and environmentally-friendly,” said Dr. MacPete. “I am passionate about pet care and educating pet parents about making Earth-friendly choices, and I admire Healthy Pet for making products that are good not only for your pets, but also your family and the environment.” To schedule an interview with Dr. Ruth or Healthy Pet, please contact: Kerry Branon,; (919) 277-1161. For more information please visit, and ###  About Dr. Ruth Dr. Ruth MacPete, aka  Dr. Ruth, “the Pet Vet,” has appeared as a veterinary correspondent on numerous radio and television shows around the country, including frequent appearances on the Emmy Award-winning hit show The Doctors, Good Morning America, Hallmark’s Home & Family, Fox & Friends and the Weather Channel’s America’s Morning Headquarters. In addition to her television appearances, she has written about cats and cat health for various magazines such as Cat Fancy, Kittens USA, Fetch!, Pet Business and recently published her first children’s book Lisette the Vet. She is a featured blogger for Pet Health Network and can often be seen lecturing at national veterinary conferences and cat conventions. She has worked in private practice and in shelter medicine for over 20 years and also volunteers her time with several local animal rescue groups. Dr. MacPete believes that through education and awareness of pet health-care, we can improve the lives of animals everywhere. She lives in California with her human family, three cats and one big dog who thinks he is a cat. To learn more about Dr. MacPete go to:    About Healthy Pet®                                                                        Healthy Pet®, a leader in the pet category, offers Best in Home™ pet bedding and litter made from sustainably sourced, responsibly rescued natural plant fiber. As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 30 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, natural cat litters ökocat® and Simply Pine™ and Puppy Go Potty™ natural dog litter. For more information, please visit  
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