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Poised for Continued Growth, Healthy Pet Welcomes New Hires

FERNDALE, WASH. (June 9, 2022)  - Healthy Pet is proud to welcome several new employees to support rapid growth driven by overall unprecedented demand in the pet category and an increase in pet parents seeking sustainable product solutions.   Nicole Martin recently joined Healthy Pet in the newly created position of Sales Strategy Analyst. She brings with her over a decade of CPG experience and a well-rounded background in sales planning, forecasting and strategy implementation. She will be working remotely from her home in Connecticut. “Nicole is passionate about process improvement and leveraging data to identify business opportunities and drive revenue growth,” said Kelly Rogers, Director of Sales for Healthy Pet. “Nicole’s skills will help strengthen our team as we head into another phase of growth.”   Another recent addition is Michael Van Duisen to the Healthy Pet Supply Chain team in the Ferndale home office as the new Procurement Manager responsible for sourcing, purchasing and managing material and packaging for all Healthy Pet products. Michael brings with him several years of manufacturing and purchasing experience which will lead to improved efficiencies and sourcing needs as Healthy Pet continues to grow.  Cori Mager joined us this month in another newly created role of Purchasing Clerk, responsible for supporting the Procurement Manager and entire Supply Chain Team. Cori’s Business and Accounting education, along with experience in service related fields will be a great benefit to Healthy Pet  Katie Guiler was hired in April as an addition to the growing Customer Experience team. Katie is a recent graduate of Western Washington University and in her new role as a CX Associate will be processing sales orders, supporting the sales team and communicating with consumers about Healthy Pet products. Katie is already an asset to the CX team.  To help meet the demand of our products Healthy Pet has added an additional production shift at the Ferndale, WA facility. For the first time ever, we are now operating 7 days a week, 24 hours a day, leading to the need for Jeff Kelton, a recent addition as Production Shift Supervisor. Jeff comes to Healthy Pet from the seafood industry and has more than 30 years of experience in production facilities. We look forward to reaping the benefits of Jeff’s experience.   “As with many businesses, the past two years have been extremely challenging to recruit and retain employees," said Natalie Pacheco, Human Resource Manager at Healthy Pet. "We are honored to have these individuals join our Healthy Pet family. It is our ability to grow and continue to work well together, despite the many challenges that makes Healthy Pet so successful."  These valued new employees are an essential part of Healthy Pet's rapid company growth as we strive to meet the growing demand for sustainable pet products that meet today's discerning pet parent needs.
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ökocat Litter Launches in Pet Supplies Plus Locations Nationwide

FERNDALE, WASH. (March 1, 2022) – ökocat, the creator of next-generation natural cat litter, has announced it will now be sold at Pet Supplies Plus, the nation’s leading pet retail franchise. Every location across the country will carry ökocat’s Original Premium Clumping Wood Cat Litter when the brand officially launches in stores this month, with majority of locations also offering Less Mess Clumping Low-Tracking, Mini-Pellets Wood Cat Litter.  ökocat is a superior, natural litter that is cleaner and healthier for your cat, family and home. The litter is made entirely from sustainably sourced, responsibly rescued natural wood fiber, and it is 99% dust free. Using no artificial fragrance, synthetic chemicals, toxic dyes or GMO’s, ökocat litter stops odors before they start. “Pet Supplies Plus has been committed to helping pet owners best serve their pets since 1988,” said ökocat’s Consumer Communications Manager Leslie Ellis. “We are proud to work with one of the leading pet retailers in the country to bring ökocat litter to more homes across the United States.”  Pet Supplies Plus offers a wide array of natural pet foods and a variety of made-in-the-USA pet consumables, in addition to everyday products like toys, grooming and health care items and accessories for dogs, cats and pocket pets. Full-service grooming, self-serve pet wash stations and a bakery case are also available in-store at many locations. The retailer is committed to ensuring pet owners have everything they need to treat their pets as beloved family members, making a partnership with ökocat a natural fit. “We take great pride in the variety of quality products we offer pet parents nationwide and knew ökocat would be a strong addition,” shared Chris Rowland, Chief Executive Officer of Pet Supplies Plus. “We’ve seen a great shift in making healthier choices in the home, and adding ökocat’s litter to our aisles gives our neighbors a sustainable, clean and plant-based litter option.”  Visit Healthy-Pet.com/okocat for more information on ökocat products, as well as PetSuppliesPlus.com for details on the nearest Pet Supplies Plus location.   About ökocat® ökocat, a Healthy Pet® brand, is the next generation of natural cat litter. Made in the U.S. from sustainably sourced, responsibly rescued natural wood fiber without harmful chemicals, fragrance, dyes or GMOs. ökocat® is the U.S. version of the world’s number one natural litter, CAT’S BEST, sold primarily in Europe. Due to the brilliance of European engineering, ökocat provides outstanding odor control, easy-clean clumping, and is 99% dust free to provide a cleaner, healthier litter choice for the home. For more information, please visit healthy-pet.com/okocat or connect on Facebook or Instagram.   About Healthy Pet®:Healthy Pet®, a leader in the pet category, offers Best in Home™ pet bedding and litter made from sustainably sourced, responsibly rescued natural fiber. As an accredited member of the Pet Sustainability Coalition (PSC), Healthy Pet utilizes materials such as cellulose fiber and natural wood from sustainable sources, free from harmful chemicals and other pollutants and have been doing it for over 35 years. Healthy Pet brands include the number one brand of small animal bedding, carefresh®, as well as CritterCare®, natural cat litters ökocat® and Simply Pine™ and Puppy Go Potty™ natural dog litter. For more information visit healthy-pet.com.   About Pet Supplies Plus:Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Our shelves are stocked with the right products, including a wide selection of natural and made in the USA products. Easily find all their favorites at prices you love, whether you shop with us in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation’s largest independent pet store with over 600 locations in 39 states and counting, we make shopping local simple. For more information visit www.petsuppliesplus.com.   
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ökocat Gives Back to Shelters and Rescues in Need with 2021 ökocause4paws Litter Donation Program

FERNDALE, WASH. (Sept. 2, 2021) – ökocat has announced it is accepting nominations for this year’s ökocause4paws Litter Donation Program through Sept. 24. From the nominations, up to 10 deserving shelters throughout the U.S. and Canada will be selected to receive a donation of free next generation plant- and paper-based cat litter.  ökocat has donated over 21,000 pounds of ökocat natural litter to chosen shelters in eco-friendly cities across the country, with thousands of cats receiving free ökocat litter through the ökocause4paws program since it started in 2018.  “We want to honor and give back to the shelters and rescues that have helped give countless cats a new life, and September’s Happy Cat Month is the perfect time to do it,” said ökocat’s Consumer Communications Manager Leslie Ellis. “This year, our focus is on awarding litter to smaller shelters that likely have less resources and a greater need and might not typically receive donations. We want to hear from all our öko-fans – tell us about the rescues out there that have gone above and beyond to support our feline friends!”  To nominate a shelter, simply complete the online form with basic information about the shelter including why the rescue is deserving of a litter donation. Nominations must be submitted by Sept. 24, and shelters must be located in the U.S. or Canada to receive donations. Nominators will also be eligible to win a year supply of ökocat, as well as a custom cat pillow of their cat. Selected rescues will receive a donation of ökocat litter and their cat adopters will receive a coupon for a free box of ökocat litter.  ökocat creates next generation plant-based, biodegradable litter meant to be cleaner and healthier for cats, families and their homes. The natural litter is made in the U.S. from sustainably sourced, responsibly rescued natural fiber without harmful chemicals, fragrance, dyes or GMOs. ökocat provides outstanding odor control, easy-clean clumping and is 99% dust free.  For more information on ökocause4paws, visit Healthy-Pet.com/pages/okocause4paws. Or visit healthy-pet.com/collections/okocat for more information on ökocat products.
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ökocat Litter Launches Chainwide in Pet Valu Stores Canada

FERNDALE, WASH. (Sept. 1, 2021) – ökocat, creator of next generation plant and paper-based cat litter, has announced its products are now available in Pet Valu stores throughout Canada and online. The litter officially launches chainwide this month in both corporate and franchise stores across the country, and online at petvalu.com.  ökocat next generation plant-based, biodegradable litter is cleaner and healthier for cats, families and their homes. This natural litter is produced in the U.S. from sustainably sourced, responsibly rescued natural fibre without harmful chemicals, fragrance, dyes or GMOs. ökocat provides outstanding odor control, easy-clean clumping and is 99% dust free. Over 600 Pet Valu locations across Canada (including store locations under Bosley’s by Pet Valu, Paulmac’s Pets, Tisol and Total Pet banners) will now carry a range of ökocat products, including Original Premium Clumping Wood Cat Litter, Super Soft Clumping Wood Cat Litter, Less Mess Clumping Low-Tracking Mini-Pellets Wood Cat Litter, and Dust Free Non-Clumping Paper Pellet Cat Litter.  ökocat products have been sold in Bosley’s, Tisol and Total Pet locations across British Columbia since 2016.  “Pet Valu has been providing pets with everything they need to live healthy, happy and active lives for more than four decades,” said ökocat’s Consumer Communications Manager Leslie Ellis. “We are proud to expand our relationship with such a reputable company, and we look forward to bringing ökocat products to more consumers across Canada.”  Pet Valu stores provide a wide assortment of essential products and innovative pet supplies meant to promote the well-being of pets during every stage of life. With a shared focus on holistic pet wellness, the collaboration between ökocat and Pet Valu is a natural fit.  “Pet Valu is committed to providing pet parents with a robust selection of quality products to keep their pets healthy throughout their lives,” says Kendalee MacKay, Chief Merchandizing Officer Pet Valu. “We’re very excited we’re now able to offer ökocat litter in our family of stores across Canada, and we encourage cat parents to visit us and speak to one of our Animal Care Experts about whether ökocat is right for their pet.”  Visit healthy-pet.com/collections/okocat for more information on ökocat products, as well as the virtual store finder to find the Pet Valu store nearest you, or visit petvalu.com.      About Pet Valu Pet Valu is Canada's leading retailer of pet food and pet-related supplies with over 600 corporate-owned or franchised locations across the country. For more than 40 years, Pet Valu has earned the trust and loyalty of pet parents by offering knowledgeable customer service, a premium product offering and engaging in-store services. Pet Valu's neighbourhood stores offer more than 7,000 competitively-priced products, including a broad assortment of premium, super premium, holistic and award-winning proprietary brands. To learn more, please visit www.petvalu.com.  
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Target and ökocat® Expand Partnership with Super Soft Litter Distribution in More than 500 Locations

FERNDALE, WASH. (Feb 28, 2021) – Target Corporation and ökocat® are making it easy to switch to a superior natural litter that's cleaner and healthier for cats, families and their homes by expanding their partnership. This move follows a 300 percent increase in online sales for ökocat in 2020 on Target.com. Medium-sized 11.2-pound boxes of Super Soft clumping natural litter will be featured on shelves in 578 locations across the country by March 14. Target.com currently sells four varieties of ökocat including Original, Less Mess, Dust Free, and Super Soft, but the latter is the first to make its way to Target’s brick and mortar stores. Customers will benefit from an introductory price reduction of $3.00 off for a limited time from March 14-27 in stores. “Target is a great fit for the ökocat brand, allowing pet parents to make a litter choice they feel good about,” said Leslie Ellis, Communications Manager at ökocat. “Super Soft is incredibly popular for all cats with sensitive paws - especially kittens and senior cats, but it’s also a great choice when transitioning from clay to natural litter.” Today’s announcement follows the brand’s packaging refresh in 2020 focusing on their commitment to help cat parents achieve a healthier clean®. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that is completely biodegradable and compostable. All ökocat  products are next generation plant and paper-based litter designed to be cleaner and healthier for cats, families and their homes. Super Soft all natural litter mimics the feel of clay, allowing for a smooth transition when switching brands. Additional benefits include: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia and odor.  Clumps solid for easy scooping: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning.  99 percent dust free for a healthier home: Clean wood fiber is screened and de-dusted for a cleaner pour. No dirty clay dust.  Degrades quickly and cleanly unlike clay litters that sit in landfills for years. Plus, it has the added convenience of being flushable. Just scoop and flush one clump at a time. “ökocat provides excellent odor control, it’s free of dyes, inks, scents, and it is 99 percent dust free,” said veterinarian Dr. Ruth MacPete. “These benefits make it ideal for pets and people with respiratory issues or allergies.”  Made entirely from sustainably sourced, responsibly rescued natural wood and paper fiber, ökocat offers the brilliance of European engineering for a better performing litter. To purchase online, or find a Target retail location, please visit healthy-pet.com/okocat.
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ökocat Gives Back to Shelters and Rescues in Need with 2021 ökocause4paws Litter Donation Program

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Bringing home your new small pet: best care tips for hamsters, guinea pigs, rabbits & more

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