Great products
are in our nature.

Happy homes
made for happily
ever afters.

We're down with
sustainability.

Natural without compromise, seriously.

Biodegradable, flushable cat litter made from clean wood & paper fiber.

Home is where the heart is.

Return the love with the #1 brand of small pet bedding.

Simply Pine™ - cat litter

Puppy Go Potty™ - dog litter

CritterCare® - small pet bedding

The choice is natural.

Our Purpose

Talk nerdy to me.

Nature invented a clever way of absorbing moisture. We've harnessed that power through a unique process allowing wood and paper fibers to do the dirty work for us. Each fiber can hold several times its volume, so our bedding and litters absorb moisture faster and control odors better, naturally.

See the science
Cats
Chinchillas
Dogs
Ferrets
Gerbils
Guinea Pigs
Hamsters
Mice
Rabbits
Rats

Your Pets

Now you're meowing.

Cats only use their meows to talk to humans, not each other. The only time they meow to communicate with other felines is when they are kittens to signal to their mother.

More about Cat care

Your Pets

All the chews!

Chinchillas' teeth are always growingup to 12 inches in a single year. Make sure they have plenty of safe, chewable wooden toys and sticks.

More about Chinchilla care

Your Pets

Here's looking at you, pup.

Dogs have three eyelids: an upper lid, a lower lid and the third lid, called a nictitating membrane or "haw," which helps keep the eye moist and protected.

More about Dog care

Your Pets

Hide and seek anyone?

Ferret is latin for “little thief.” Fitting for one of their favorite activities, stealing and hiding things, so watch out!

More about Ferret care

Your Pets

The difference is night and day.

Unlike hamsters, Mongolian gerbils—which are most commonly kept as pets—are active during the day, which typically fits in well with a child’s schedule.

More about Gerbil care

Your Pets

Do a happy dance!

Guinea pigs have a "happy dance" called popcorning, whereby they run backwards and forwards, then leap into the air kicking their legs out!

More about Guinea Pig care

Your Pets

Save it for later.

Hamsters love to save a little for later, tucked away in special pouches in their cheeks. If you decide to share your snack fruits and veggies, skip the chocolate.

More about Hamster care

Your Pets

Getting into mischief.

Mice are very fun and can be very agile, capable of jumping up to a foot and a half. They are very social and prefer to live in a group.

More about Mouse care

Your Pets

Can you hear me now?

Rabbits can rotate their ears 270 degrees, allowing them to detect any threats that might be approaching from close to two miles away. Their oversized ears have the added benefit of cooling them down on a hot day.

More about Rabbit care

Your Pets

Get social!

Rats thrive in the company of other rats. They can also sense what mood you are in, so it's best to interact with them when you are calm and happy.

More about Rat care

Best in home.

We make pets more at home, naturally.

Active. Happy. Natural.

We help pets live their best lives: A life that is active, happy and natural...because that's a healthy pet.

Devoted to Pets

We're crazy about pets large and small. That's why we're proud to support initiatives and adoption facilities nationwide to help pets find their forever home.

See why we do it
Healthypet Cat
Recycling
Pets Home
100+ Years

Sustainability Matters

For more than 30 years, we have been using timber and paper pulp remnants that would otherwise end up in landfills to make 100% biodegradable, safe and sustainable pet products.

Natural Fiber Experts

With our parent company's 100+ years as a worldwide leader in natural fiber, we are dedicated to using our expertise to make the world a better place over the next 100 years.

See how we do it

Sustainable, natural fiber pet solutions for plant friendly people.

We make your pets more at home, naturally.

Active. Happy. Natural

We help pets live their best lives: A life that is active, happy and natural... because that's a healthy pet.

Healhtypet Logo
We recycle!

Devoted to Pets

We're crazy about pets large and small. That's why we're proud to support initiatives and adoption facilities nationwide to help pets find their forever home.

Sustainability Matters

For more than 30 years, we have been using timber and paper pulp remnants that would otherwise end up in landfills to make 100% biodegradable, safe and sustainable pet products.

Pets are at home
100 years of home

Natural Fiber Experts

With our parent company's 100+ years as a worldwide leader in natural fiber, we are dedicated to using our expertise to make the world a better place over the next 100 years.

See how we do it See why we do it

Sustainable, natural fiber pet solutions for plant friendly people.

We make your pets more at home, naturally.

Healhtypet Logo

Active. Happy. Natural

We help pets live their best lives: A life that is active, happy and natural... because that's a healthy pet.

We recycle!

Devoted to Pets

We're crazy about pets large and small. That's why we're proud to support initiatives and adoption facilities nationwide to help pets find their forever home.

Pets are at home

Sustainability Matters

For more than 30 years, we have been using timber and paper pulp remnants that would otherwise end up in landfills to make 100% biodegradable, safe and sustainable pet products.

100 years of home

Natural Fiber Experts

With our parent company's 100+ years as a worldwide leader in natural fiber, we are dedicated to using our expertise to make the world a better place over the next 100 years.

See how we do it See why we do it