Pet Insight recently awarded Healthy Pet their annual Vanguard Award in the Natural Litter category for being a leader in the pet industry for bringing innovative products to market and creating a favorable business climate. Through its annual Vanguard Awards, Pet Insight
recognizes organizations that have led the way in areas of category growth, merchandising and innovation. ökocat® natural litter continues to be recognized as a premium product that delivers all the performance consumers expect. Healthy Pet constantly reviews current market trend reports and conducts consumer research to identify unmet needs as well as working closely with retailers and influencers to gain valuable feedback.