New ökocat™ Featherweight natural litter available exclusively at unleashed by Petco®
Ferndale, WA – (January 20, 2016) Continuing with the momentum of its wildly successful expansion of ökocat™ Natural Cat Litters, Healthy Pet is thrilled to partner with unleashed by Petco® to launch ökocat Featherweight Clumping Wood Litter, which will be sold exclusively at the 132 boutique chain of pet stores nationwide. unleashed prides itself in offering their consumers a handpicked selection of natural foods, treats, toys, travel gear and solutions, making it a perfect fit for ökocat™ Featherweight.
ökocat™ Featherweight Clumping Wood Litter will be the sixth formula in the ökocat™ natural litter family, which offers consumers the benefits of being all-natural and eco-friendly, while being extremely lightweight ( a trend that continues in popularity). Touting 500% absorbency rate, 7-day odor control, and being biodegradable as well as flushable, Featherweight is 70% lighter than clay litters, yet allows an 11lb. box to last up to 2 months. Made from sustainable wood and plant materials, this litter is not a watered down version of something else like other lightweights. Cats will love the soft texture and subtle natural scent that reminds them of the great outdoors. The texture is also similar to clay, making it easy to transition cats to a natural choice.
Since its launch of the natural cat litter brand in 2014, ökocat has not only changed the look of cat litter, but has elevated performance expectations for naturals as well. ökocat is proudly sold in over 4,000 retail doors across North America and its natural, modern, and unique product offering is a welcome change to the U.S. natural cat litter market.
“Healthy Pet is very proud to partner with unleashed to bring cat loving consumers a unique and innovative natural litter exclusive that offers exceptional performance. ökocat Featherweight addresses what’s important to the unleashed customer, and it’s sure to make a lot of cats happy as well,” states Jane Wasley, Brand Manager at Healthy Pet.
Thoughtfully formulated in now 6 distinct varieties, ökocat™ continuously delivers premium quality all-natural litters to meet the needs of all cats and owners alike.
• ökocat Natural Wood Clumping Litter
• ökocat Natural Wood Long Hair Clumping Litter
• ökocat Natural Wood Pine Litter
• ökocat Natural Paper Dust-Free Litter