Ferndale, WA – (July 1, 2015) Further establishing itself as a leader in eco-friendly pet product innovation, Healthy Pet® is excited to announce that its new ökocat® super soft Natural Cat Litter was selected as a winner of the prestigious PET PRODUCT NEWS 2015 Editors' Choice Award. To select each year’s winners, the editorial teams from Pet Product News test hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them. The award will be announced in the magazine’s August 2015 issue.
ökocat provides a renewed innovation in natural cat litter that provides consumers with a sustainable and eco-friendly product, without sacrificing performance. ökocat super soft is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay so transitioning to natural litter is easy. This new litter is also great for cats with sensitive paws, as well as kittens or senior cats. Like the other ökocat litters, this litter offers unmatched absorption, superior odor control and fabulous clumping, and is naturally anti-bacterial and lightweight.
ökocat launched in the U.S. market last year, but has sold as a #1 natural litter in Europe (CAT’S BEST) for more than a decade. The Healthy Pet team has positioned ökocat as a sleek, modern and progressive product line that is unique in the category and will no doubt revolutionize the U.S natural cat litter market.
“We are honored for ökocat to receive this award from Pet Product News and be recognized in our industry,” states Samuel Cohen, Vice President of Sales and Marketing for Healthy Pet®. “Our efforts in sustainability and innovation are incredibly important to us. We have the opportunity to take natural, high performance litters to the next level, cat owners and their cats no longer have to sacrifice performance to make a natural choice. Healthy Pet, its people and its products will continue our relentless pursuit of excellence in our commitment to pets and our planet to live up to this award.”