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ökocat™ was a Huge Hit at CatCon™ 2019 in Pasadena

Vespa ökocat selfies, one-on-one meetings with famous cats, FREE ökocat postcards, totes and pink sunglasses, were all a big it at the recent CatCon festivities in Pasadena, CA.  ökocat was a major sponsor of the Meet & Greet with famous Instagram cats, Juno & Klaus, where attendees had the chance to pet, snuggle, take photos and chat with their pet parent, Mick, about life with these two very special cats, while also learning about the benefits of using ökocat natural litter. 

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CatCon welcomed over 16,000 cat enthusiasts and famous cat lovers to their 5th annual, two-day convention at the Pasadena Convention Center in California. Nearly 200 cats were adopted and found their forever homes during the event. Portions of the ticket purchases are donated to cat rescues such as Milo's Sanctuary. 

About CatCon:
CatCon™, is the world’s original and biggest cat-centric pop culture event, attracting attendees from 45 states, 621 cities and 11 countries to celebrate the latest in groundbreaking products, ideas, and trends for cat people, and has helped over 700 cats find  forever homes. Dubbed ‘like Comic Con for cat people,’ CatCon is the ultimate celebration where cat culture meets pop culture. CatCon is owned by Ticket Out Incorporated, along with sister companies Cat Art Show and DogCon.


Healthy Pet Reaches Tier 3 in the Pet Sustainabity Coalition (PSC) Positive Impact Program

The Pet Sustainability Coalition (PSC) recently unveiled it's Positive Impact Program designed to increase recognition for suppliers and brands who are continually measuring and improving their environmental impact. Healthy Pet submitted their extensive application for assessment, showing their sustainability practices throughout the organization and received a Tier 3 rating for Top Category Performance. This entitles Healthy Pet for inclusion in promotional emails, social media posts, trade show materials and more to help amplify their sustainability story. 

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"Sustainable business practices aren’t just good for individual companies. Adopting a 3rd party assessment creates a shared language for what sustainable business practices are, and what terms like natural, sustainable, green, and eco-friendly really mean. By requiring measurement and annual improvement instead of a minimum “score”, the Positive Impact Program incentivizes continuous improvement no matter where the starting line for each company may be." (excerpt for www.petsustainability.org)

The program also requires continuous measurement of improvements and updating eligibility each year. Healthy Pet's next assessment will be in July of 2020. 

Healthy Pet is proud to be a major sponsor of PSC to help support sustainability in the pet industry. 


ökocat™ Receives the 2019 Vanguard Award from Pet Insight

Pet Insight recently awarded Healthy Pet their annual Vanguard Award in the Natural Litter category for being a leader in the pet industry for bringing innovative products to market and creating a favorable business climate. Through its annual Vanguard Awards, Pet Insight recognizes organizations that have led the way in areas of category growth, merchandising and innovation. ökocat™ natural litter continues to be recognized as a premium product that delivers all the performance consumers expect.  Healthy Pet constantly reviews current market trend reports and conducts consumer research to identify unmet needs as well as working closely with retailers and influencers to gain valuable feedback.   

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Supporting Cat Adoption and Saving the World One Litter Box at a Time, ökocat™ Kicks Off 2nd Annual ökocause4paws Litter Donation Program

Four animal shelters in eco-friendly cities across the U.S. will receive free litter for the shelters and all cat adopters through 2019

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FERNDALE, WA. (June, 2019) – ökocat, an eco-friendly brand of cat litter based in Ferndale, Washington, announced the launch of its second annual ökocause4paws Litter Donation Program beginning today, June 5 in honor of World Environment Day.

With the goal of supporting cat adoption and saving the world one litter box at a time, ökocat is asking eco-conscious pet parents across the country to submit a vote for their favorite eco-friendly city. Near the end of summer, four animal shelters in eco-friendly cities across the United Sates will receive a donation of over 1,000 pounds of its all-natural litter. Selected shelters will also be able to provide all cat adopters with a free box of ökocat litter through the end of 2019.

ökocat, a Healthy Pet® brand, is the only brand in the U.S. producing a natural cat litter that is both 100% compostable and made from reclaimed fallen timber and unused lumber materials — with all suppliers compliant with the Forest Stewardship Council.

“Our annual ökocause4paws Litter Donation Program gives us the opportunity encourage cat adoption, while also allowing us to educate cat owners about how they can make sustainable choices when it comes to the products they purchase and use daily in their homes,” said Leslie Ellis, Communications Manager at ökocat. “Our litter delivers 7-day odor control, it’s free of harmful chemicals, additives and synthetic scents and it’s not harmful to the environment, unlike clay litter, which still accounts for the 2.4 million tons of cat litter that ends up in landfills each year.”

The voting period is open from June 5 through August 6, 2019. Participants can submit their vote on ökocat’s website for their favorite eco-friendly city. In return, all voters will receive a coupon for $3 off any box of ökocat natural litter and they will be entered to win a 12-month supply (12 boxes) and several 1-month (1 box) giveaways that will be announced on the ökocat Facebook page each week. In addition to voting for their favorite eco-friendly city, there are multiple other ways to enter the giveaways, including a fun cat photo contest, “secret codes” shared via email and by popular cat influencers, learning about the benefits of natural litter vs. clay litter and more.

As a result of votes submitted in 2018, ökocat donated more than 3,000 pounds of litter to cat shelters in Portland, Denver, San Francisco — the three eco-friendly cities that received the most votes. To kick off the program, an adoption event was hosted at PAWS near Seattle where 22 cats were adopted and a donation of over 1,000 pounds of litter was made by ökocat.

Donations of litter were made to the following shelters in 2018:

·         Animal Aid (Portland, OR)

·         Rocky Mountain Feline (Denver, CO)

·         Give Me Shelter Cat Rescue (San Francisco, CA)

·         PAWS (Seattle, WA)

For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care and corporate excellence through sustainability, please visit www.healthy-pet.com/okocat.
 


carefresh® Gives Back Donation Program Launches

Ferndale, WA (March, 2019) — carefresh®, the only brand of small animal bedding made from 100 percent biodegradable, compostable and sustainable materials, is celebrating Adopt a Guinea Pig Month with the launch of its carefresh Gives Back donation program. carefresh will provide several rescues in the U.S. and Canada with free small animal bedding for adoptable guinea pigs, rabbits, hamsters, chinchillas and more, throughout 2019.

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“Our carefresh Gives Back program was the result of our desire to help rescues and small animal adopters provide the very best care possible,” said Leslie Ellis, communications manager at carefresh. “We hear great things about the people who dedicate their time to ensuring small animals find the right homes, and we hope that our donation will make an impact on the care they can provide. Our bedding is all-natural, provides 10-day odor control and is two times more absorbent than traditional shavings.”

carefresh selected All Paws Rescue in Edmond, Oklahoma as its first Rescue of the Month. carefresh donated coupons for 10 bags of free carefresh bedding to use with their adoptable small animals. In addition to the donation, each of their adopters in 2019 will receive a coupon for $5 off their first bag of bedding and the rescue will be featured on the carefresh Facebook and Instagram pages throughout March.

“We’re delighted by the donation from our friends at carefresh. Quality bedding is an important care standard for our organization, so the free bags will help ease the expense of housing our small critter friends,” said Jessica Schwab, Small Critter Coordinator at All Paws Rescue. “In addition, we’re excited to be able to share coupons with our adopters so they can keep their pets on a safe and comfortable product.”

Every other month, carefresh will select a small animal rescue to be featured as its Recue of the Month. Small animal rescues and shelters can submit requests to be selected as a Rescue of the Month through the carefresh Gives Back donation program, or animal lovers can nominate their favorite rescue or shelter, at www.healthy-pet.com/carefresh. 


Healthy Pet Supports Employee Development with Job Skills Program

Ferndale, WA (August, 2018) – After being approved by the State Board of Community and Technical Colleges, Healthy Pet has collaborated with Whatcom Community College and Impact Washington to receive funding through the Job Skills Program Grant. This has enabled Healthy Pet to provide free training courses to its employees arming them with valuable job skill learnings.

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The Job Skills Program provides funding for customized, short-term and job-specific training for eligible businesses using dollar-for-dollar matching grants.

The Job Skills Program supports three types of training projects, each a tool to enhance the competitiveness of Washington’s businesses and industries and increasing employment opportunities. These types include new employee training and retraining or upgrade training that draw trainees from a company’s current workforce.

Free continuing education for employees is a unique benefit gladly offered by Healthy Pet. These current Job Skill courses foster growth and encourage professional development. Subjects range from a course on the fundamentals of leadership to a series of courses focused on lean implementation.

Customer Experience Supervisor, Sandy Bring, is achieving professional growth from this program by learning more about excel, outlook, and leadership. Bring reflects on her experience saying, “The courses I took invigorated and energized me to start thinking about what kind of working environment to create for my team. Ultimately, I want to have a culture that leads to team effort on developing new ideas and strategies for helping Healthy Pet maintain ‘Best in Class’ status, with an emphasis on continuous improvement.”

With over 120 employees and growing in both Ferndale, WA and Jesup, GA, Healthy Pet sees its employees as its greatest resource. Healthy Pet is taking intentional steps to build up a team that is comprised of passionate, innovative and committed people.
 

 


Healthy Pet Applies Sustainability in Action

Healthy Pet is continuing to grow and solidify its reputation as a sustainable pet company with compelling programs to reduce waste and use less energy.

FERNDALE, WA (March 17, 2018)  Healthy Pet is continuing to grow and solidify its reputation as a sustainable pet company. Founded on the idea of repurposing sustainable materials over 30 years ago, they produce “Best in Class” products and develop innovative high quality solutions for a wide range of pet needs. Inspired by an introduction to the Pet Sustainability Coalition (PSC) in 2015, Healthy Pet began to explore new ideas to expand its sustainability even further. As part of the ongoing effort, they have leveraged the expertise of PSC and Sustainable Connections, a Bellingham, WA based nonprofit located near their headquarters, to come up with compelling programs to implement.

“Improvement to safety and sustainability is not constrained to any particular area, as continuous improvement should apply to all products and services. The Pet Sustainability Coalition has an excellent improvement toolkit at petsustainability.org/tools and provides hands-on consulting to help effect positive changes,” states Healthy Pet CEO Ted Mischaikov. “I strongly suggest all pet sector companies look into their membership services as a first step to addressing sustainability (which nearly always overlays into improved safety).”

In just over two short years, Healthy Pet has been able to accomplish amazing results in their sustainability program.

Toward Zero Waste Program (TZW)

At the core of Healthy Pet’s Zero Waste Program is the company’s determination to fully utilize all free recycling avenues: near zero waste at near zero cost. The program identified multiple waste streams that are now diverted from landfills, including compostable materials, metal recycling, broken pallets, cardboard boxes and more. With all of this material being redirected, the company is well on its way to emptying its trash dumpsters twice a year instead of twice a month.

•  First year they reduced dumpster loads from 24 loads per year down to 4 (83% reduction)

•  Second year they instituted an even more stringent recycling plan to reduce hauling a 30-yard garbage dumpster from 4 times a year to 2 times a year.

•  Reduced hauling a 40 yard cardboard dumpster from 12 times a year to 4 times a year.

•  Partnered with a Canadian supplier to divert 330 metric tons of the supplier’s material into a saleable commercial product for Healthy Pet.

Energy Efficient Lighting Program

Joint Ventured with Sustainable Connection and PSE to upgrade 100 percent of plant, warehouse, office, and external lighting with energy-efficient LED lighting, driving annual savings of over $30K.

For two consecutive years, with the third on its way, Healthy Pet has been awarded the Northwest Clean Air Agency (NWCAA) Award for demonstrating at least three consecutive years of perfect compliance with air quality regulations and employing additional clean air practices. Out of more than 400 businesses registered with NWCAA, Healthy Pet is one of only nine to earn the Gold or Platinum award.

“We believe sustainability is an economic decision that benefits all aspects of our business,” said Ted

Mischaikov, CEO of Healthy Pet. “It also allows us to have a positive impact on the environment, improve the bottom line and align our values more closely with those of our employees.”

Building on past commitment and success, Healthy Pet, will continue its charge towards zero waste and continuous improvement across all manufacturing metrics. They return a significant portion of earnings each year back into existing and new programs that will provide long-term environmental benefits, employee safety and personal health.

As a premier member of the Pet Sustainability Coalition (PSC), Healthy Pet supports natural pet product solutions which help to create a more eco-friendly environment and mutually beneficial relationship between pets and their families. 

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Rapid Growth Drives Healthy Pet Key Facility Expansions

Healthy Pet is excited to announce over $12MM in capital equipment and much needed expansion.

FERNDALE, WA (March 17, 2018)  Healthy Pet is excited to announce over $12MM in capital equipment and much needed expansion at its manufacturing facility in Jesup, GA this year. The expansions include a new cat litter plant designed to scale with their rapid growth in sustainable fiber cat litter. “Our new plant will be online in Q3, supplanting our litter that is currently being imported from our parent company, JRS in Germany. Healthy Pet worked closely with Wayne County Economic Development and the State of Georgia on this project and is proud to expanding jobs and opportunities for the city of Jesup,” said Ted Mischaikov, CEO of Healthy Pet.

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Healthy Pet Receives Distinguished Safety Excellence in the Workplace Award From the State of Georgia’s Department of Labor

Recognized for Second Consecutive Year for Outstanding Safety Achievements in the Workplace

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Ferndale, WA - (July  2017) The Jesup, GA manufacturing facility of Washington based company, Healthy Pet, a leader in the natural pet product category, has been awarded the 2016 Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor for the second year in a row.

Georgia’s Department of Labor sponsors this annual award program to recognize and honor employers and employees who not only make safety a priority but also make safety a reality.

Healthy Pet received this award based on a number of key achievements at their Jesup, GA plant, in recognition of excellence in:

·         Absence of recordable injuries

·         Well documented employee safety training

·         In-depth training of critical safety topics

“Taking safety seriously and accomplishing this level of excellence is a real source of pride for Healthy Pet. Recognition from the State of Georgia is also a reminder that this diligence and focus does get noticed and that it elevates Healthy Pet as a leader in our industry,” states Ted Mischaikov, Chief Executive Officer of Healthy Pet.

The Jesup, GA facility of Healthy Pet has achieved over 1,000 injury free days, a true testament to their dedication to safety in the workplace. 


Healthy Pet Receives Partners for Clean Air Gold Award from Northwest Clean Air Agency

Gold award recognizes businesses that demonstrate at least three consecutive years of perfect compliance with air quality regulations and employ additional clean air practices.

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Ferndale, WA (March 14, 2017) Washington-based Healthy Pet, an innovative leader in sustainable pet products, has been awarded the 2016 Northwest Clean Air Agency (NWCAA) Gold Award for demonstrating at least three consecutive years of perfect compliance with air quality regulations and employing additional clean air practices.  Out of more than 400 businesses registered with NWCAA, Healthy Pet is one of only nine to earn the Gold award.

 “We are honored to be recognized once again for our environmental efforts by the NWCAA. These sorts of accomplishments energize and solidify the connections with our community and consumers. They also set, or reset, the bar of excellence that we strive for across all departments.  Healthy Pet continually focuses on green technologies and commitment to green programs as well as producing sustainable products,” states Ted Mischaikov, CEO. “The NWCAA Gold Award is testimony to our continued work in reducing our carbon footprint. I am very proud of the entire Healthy Pet organization for continuing to pioneer new ways to support a healthier planet.”

The 2016 NWCAA Gold Award was based not only on Healthy Pet’s 3+ year rigorous compliance with NWCAA regulations, but also achievements in all facets of operations from a ‘zero waste’ perspective such as:

Energy efficiency

• Replaced 100 percent of plant, warehouse, office, and external lighting with energy-efficient LED lighting.

Emissions reductions

• Partnered with a Canadian supplier to divert 330 metric tons of the supplier’s material into a saleable commercial product for Healthy Pet.

Transportation

• Bought energy-efficient 2015 pickup to replace inefficient 1996 van.

• Instituted more stringent recycling plan to reduce hauling a 30-yard garbage dumpster from 4 times a year to 2 times a year.

 

As a Gold Member and Advisory Board Member of the Pet Sustainability Coalition (PSC), Healthy Pet supports sustainable, natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. For more information about Healthy Pet, its commitment to corporate excellence through sustainability, please visit www.Healthy-Pet.com.

 

About the Northwest Clean Air Agency

The Northwest Clean Air Agency is responsible for enforcing federal, state, and local air quality regulations in Island, Skagit, and Whatcom counties.  In addition to permitting and regulating industrial sources of air pollution, the agency offers information and services related to asbestos, climate change, indoor air quality, outdoor burning, woodstoves, and fireplaces.  More information about the agency is available at www.nwcleanair.org


Healthy Pet’s carefresh® colorful creations brings living color to small pet spaces.

The next generation of carefresh® small animal bedding offers a rainbow of color for a whole new level of customizable care, color and fun.

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FERNDALE, WA (October 31, 2016)  Healthy Pet® continues to be the leader in creating sustainable, innovative products for the small animal category, and has recently partnered with PetSmart to launch an exclusive program called carefresh® colorful creations. Answering the demand from their consumers to create more interaction with small pets and their living space, this new line of six vibrant bedding colors can be mixed to create unique blends, match room décor, support a favorite team or used to create designs and themes.  

Healthy Pet surveyed hundreds of small animal parents, and most voiced a desire for more options to change up their pets’ habitats and make them fun to look at. “I like to switch things up once in a while with my hamsters' habitats and this is a fun option at an affordable price for a product I stand by. carefresh® is my number one small pet bedding choice and I highly recommend it to other small pet owners,” said one survey participant.

Available exclusively at PetSmart stores nationwide, carefresh® is the only small bedding brand to offer this rainbow of color options for small pet parents. Consumers will see the same uncontested quality and performance they expect from carefresh® with colorful creations’ superior odor control, incredible absorbency and virtually dust-free materials. carefresh® is devoted to the health of small pets and the planet, which is why colorful creations is also 100% biodegradable, compostable and made from sustainable materials. “Continuing to provide high quality small animal products that our consumers need and want at an affordable price is a top priority for us. We are happy to partner with PetSmart in the launch of colorful creations bedding, and are seeing some really fun ways this new program is coming to life with small animal consumers,” said Jane Wasley, Healthy Pet Brand Manager.


Healthy Pet Receives Prestigious Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor

Company Recognized for Outstanding Achievements in Workplace Safety

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Ferndale, WA - (May 13, 2016) The Jesup, GA plant of Washington-based Healthy Pet, a leader in the natural pet product industry, has been awarded the 2015 Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor.

Georgia’s Department of Labor sponsors this annual award program to recognize and honor employers and employees who not only make safety a priority but also make safety a reality.

Healthy Pet received this award based on a number of key achievements at their Jesup, GA plant, in recognition of:

·         Absence of recordable injuries,

·         Well documented employee safety training, and

·         Depth of training and coverage of critical safety topics

“Ensuring the safety of our people and our products in a healthy workplace environment is of top priority, so we are honored to receive this recognition from the state of Georgia’s Department of Labor,” states Ted Mischaikov, Chief Executive Officer of Healthy Pet.

Healthy Pet supports active, happy, and natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. Healthy Pet’s product offerings and leadership demonstrate an accelerated commitment to a growing consumer base seeking natural products from a range of brands that demonstrate a high level of corporate responsibility.


Whatcom Humane Society Honors Healthy Pet with Woof and Whiskers Award!

Healthy Pet is very proud to receive this award from the Whatcom Humane Society in recognition of their support in 2018 & 2019. Healthy Pet has been providing longtime assistance, care, comfort and advocacy to the WHS small animal Program and for the animals in their care for many years. This included a makeover of their small animal room in early 2019 and donation of new rabbit hutches. Support of this wonderful local organization and the animals in the community is a very important part of Healthy Pet.

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The Whatcom Humane Society believes that all animals, as sentient beings, have value beyond economic measurements and are entitled to legal, moral and ethical consideration and protection. Healthy Pet stands behind these beliefs as well and everything they do is built on a uniquely comprehensive approach to pet care. 

For more information please visit www.whatcomhumane.org .


Healthy Pet Receives Prestigous 2015 Northwest Clean Air Agency's Platinum Award

Award based on company’s NWCAA compliance, an unwavering commitment to be wholly sustainable and achievements in carbon footprint reduction

Ferndale, WA (February 1, 2016) Washington-based Healthy Pet, an innovative leader in wholly sustainable pet products, has been awarded the prestigious 2015 Northwest Clean Air Agency (NWCAA) Platinum Award for achieving the highest standards of air quality compliance and sustainability.

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“Our team is quite honored to receive this recognition of environmental stewardship. For 30 years we have implemented responsible business practices by focusing on green technologies and committing to green programs. We are unwavering in our pursuit of professional excellence and producing sustainable products that don’t compromise performance,” states Ted Mischaikov, CEO. “The NWCAA Platinum Award is testimony to our continued work in reducing our carbon footprint. I am very proud of the entire Healthy Pet organization for continuing to pioneer new ways to support a healthier planet.”

The 2016 NWCAA Platinum Award was based on not only on Healthy Pet’s 3+ year rigorous compliance with NWCAA regulations, but also key achievements in being a wholly sustainable company, such as:

−        Implementing a “Towards Zero Waste” recycling program

−        Reducing inter-plant transfers and utilizing energy efficient modes of transportation resulting in less solids in our atmosphere

−        Upgrading all lighting and fixtures with energy efficient LED technology

−        Upgrading inefficient gas hot water heaters with energy efficient on-demand units and heat exchangers

−        Reducing emissions by installing a low NOx gas burner, thereby eliminating over 5,600 lbs. of solids released into our atmosphere in just the past 2 years

−        Shifting from LNG rolling stock to electric units

−        Investing in new next-generation, efficient heavy equipment

−        Implementing and enforcing “no idle” policies for trucks and equipment

−        Adopting a zero emission Nissan Leaf as the official company vehicle

−        Reducing waste hauls from 11x/year to less than 4x per year

−        Implementing LEAN principals and systems to significantly reduce freight & logistics

As a Gold Member and Advisory Board Member of the Pet Sustainability Coalition (PSC), Healthy Pet supports active, happy, and natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. Healthy Pet’s product offerings and leadership demonstrate an accelerated commitment to a growing consumer base seeking natural products from a range of brands that demonstrate a high level of corporate responsibility.

For more information about Healthy Pet, its commitment to corporate excellence through sustainability, please visit www.Healthy-Pet.com.

 

About the Northwest Clean Air Agency

The Northwest Clean Air Agency is responsible for enforcing federal, state, and local air quality regulations in Island, Skagit, and Whatcom counties.  In addition to permitting and regulating industrial sources of air pollution, the agency offers information and services related to asbestos, climate change, indoor air quality, outdoor burning, woodstoves, and fireplaces.  More information about the agency is available at www.nwcleanair.org


Healthy Pet® Partners With Unleashed By Petco® To Expand Its Unique Brand of ökocat™ Natural Cat Litters

New ökocat™ Featherweight natural litter available exclusively at unleashed by Petco®

Ferndale, WA – (January 20, 2016) Continuing with the momentum of its wildly successful expansion of ökocat™ Natural Cat Litters, Healthy Pet is thrilled to partner with unleashed by Petco® to launch ökocat Featherweight Clumping Wood Litter, which will be sold exclusively at the 132 boutique chain of pet stores nationwide. unleashed prides itself in offering their consumers a handpicked selection of natural foods, treats, toys, travel gear and solutions, making it a perfect fit for ökocat™ Featherweight.

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ökocat™ Featherweight Clumping Wood Litter will be the sixth formula in the ökocat™ natural litter family, which offers consumers the benefits of being all-natural and eco-friendly, while being extremely lightweight ( a trend that continues in popularity). Touting 500% absorbency rate, 7-day odor control, and being biodegradable as well as flushable, Featherweight is 70% lighter than clay litters, yet allows an 11lb. box to last up to 2 months. Made from sustainable wood and plant materials, this litter is not a watered down version of something else like other lightweights. Cats will love the soft texture and subtle natural scent that reminds them of the great outdoors. The texture is also similar to clay, making it easy to transition cats to a natural choice.

Since its launch of the natural cat litter brand in 2014, ökocat has not only changed the look of cat litter, but has elevated performance expectations for naturals as well. ökocat is proudly sold in over 4,000 retail doors across North America and its natural, modern, and unique product offering is a welcome change to the U.S. natural cat litter market.

“Healthy Pet is very proud to partner with unleashed to bring cat loving consumers a unique and innovative natural litter exclusive that offers exceptional performance. ökocat Featherweight addresses what’s important to the unleashed customer, and it’s sure to make a lot of cats happy as well,” states Jane Wasley, Brand Manager at Healthy Pet.

Thoughtfully formulated in now 6 distinct varieties, ökocat™ continuously delivers premium quality all-natural litters to meet the needs of all cats and owners alike.

•        ökocat Natural Wood Clumping Litter

•        ökocat Natural Wood Long Hair Clumping Litter

•        ökocat Natural Wood Pine Litter

•        ökocat Natural Paper Dust-Free Litter


ökocat™ Natural Cat Litters are Now Available in 4,000+ Retail Doors Across North America

Retailers pounce on the opportunity to offer a high performance natural litter with innovative variety and a unique shelf appeal.  

Ferndale, WA – (November 18, 2015) Further establishing itself as a leader in eco-friendly pet products, Healthy Pet is excited to announce that its ökocat natural cat litters are now available at over 4,000 retail stores across North America.

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“Achieving placement in over 4,000 retail doors, ökocat is definitely marking its territory in the premium natural cat litter category,” said Samuel Cohen, Healthy Pet’s VP of Marketing & Sales. “We know how great this product is, as it’s been sold in Europe as a #1 natural litter from more than 20 years under another brand name. We anticipate continued and exponential growth of ökocat, as cat-parents demand litters that are healthier for their cat, home and planet, and more importantly, perform outstandingly against the traditional dusty clay litters that fill up our landfills.”

ökocat provides renewed innovation in natural cat litter, combining unique textures, superior odor control and maximum absorption with dust-free and clumping options. Five formulas meet the needs of any breed or household preference, providing a deeper appeal to growing consumer demand for high-performance, eco-friendly and innovative solutions in this category:

ökocat Soft Step™ Wood Clumping Litter - This newly formulated litter has a fine texture similar to that of traditional clay litters, making it easy to transition a cat from a chemical/clay litter to natural. Also great for any cat with sensitive paws, Soft Step™ offers 7 day odor control and amazing absorption, as well as it is incredibly lightweight – naturally. ökocat Soft Step Wood Clumping Litter is available in 3 convenient sizes S ($8.99), M ($13.99), and L ($19.99).

ökocat Natural Wood Clumping Litter - This best-in-class, fast and firm clumping litter in soft, ground pellets delivers 7-day odor control, and unsurpassed absorption, able to hold 500% its weight in liquid. Made from natural wood material, this litter offers the added benefits of inhibiting the growth of bacteria and convenient, flushable disposal. Sleek, modern packaging for eye-catching shelf appeal, the ökocat Natural Wood Clumping Litter is available in 3 sizes: S (7.5 lb, $8.99), M (12 lb, SRP $13.99) and L (18 lb, SRP $19.99). 

ökocat Natural Wood Long Hair Clumping Litter - Specially designed for long-haired cat breeds that tend to get cat litter stuck in their fur, ökocat's Natural Wood Long Hair Clumping Litter is made of dense, whole pellets that won’t get carried out of the litter box. This highly absorbent litter (holding up to 500% its weight in liquid) is ideal for finicky, long-haired cats who prefer the soft feel of the mini-pellets on their paws. Boasting 7-day odor control, this natural cat litter’s anti-bacterial properties also benefit delicate systems. ökocat Natural Wood Long Hair Clumping Litter is available in 3 sizes: S (8.4 lb, SRP $8.99), M (13.5 lb, SRP $13.99) and L (20.2 lb, SRP $19.99). 

ökocat Natural Wood Pine Litter - With the natural smell of fresh pine, ökocat's high performance Natural Wood Pine Litter features cracked wood pellets, harnessing the power of pine’s natural ability to destroy ammonia odors in 7 days. Absorbing up to 500% of its weight in liquid, this non-clumping option has an appealing subtle pine scent that leaves homes smelling fresher, longer…naturally. ökocat Natural Wood Pine Litter is available in 3 sizes: S (7.8 lb, SRP $5.99), M (12.4 lb, SRP $9.49) and L (18.6 lb, SRP $13.99). 

ökocat Natural Paper Dust Free Litter - This litter is made from clean, white paper pulp, not recycled news print. Unlike other paper litters, it contains no inks, dyes or added scents. It’s incredibly lightweight pellet is firm outside and soft inside. Ideal for cats with respiratory ailments, or people with allergies, ökocat Dust Free Paper Litter absorbs 200% of its weight in liquid, this litter is also fortified with a natural proprietary odor control formula for long-lasting 7-day odor control. ökocat Natural Paper Dust Free Litter is available in 3 sizes: S (5.1 lb, SRP $5.99), M (8.2 lb, SRP $9.49) and L (12.3 lb, SRP $13.99).  


Healthy Pet's ökocat™ super soft Natural Cat Litter Wins Pet Business' 2015 Industry Recognition Award

ökocat Recognized for Achievements in Performance, Sustainability and Innovation

Ferndale, WA - (December 15, 2015) Healthy Pet® is excited to announce that its new ökocat™ super soft Natural Cat Litter was selected as a winner of the prestigious PET BUSINESS’ 2015 Editors' Industry Recognition Award, featured in the magazine’s December 2015 issue. To select each year’s winners, the leadership teams at Pet Business review hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them.

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From its unique, progressive packaging design to its natural, sustainable and high performance benefits, ökocat believes that innovation in natural cat litter allows consumers to choose better options for their cats with a product that boasts 100% natural AND the high performance that is demanded. ökocat super soft is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay and to make transitioning a cat to a natural choice easier than ever. ökocat super soft is also great for cats with sensitive paws. Like the other ökocat litters, this litter offers unmatched absorption, 7 day odor control, fabulous clumping, and is naturally lightweight.

Recognized under the name of CAT’S BEST in Europe as the #1 natural litter, ökocat launched in the U.S. market in 2014, and is already proudly in over 4,000 retail doors across North America. ökocat offers a unique branding approach with a product that offers outstanding performance. It’s a natural, modern and progressive product line that is unique in the category and is revolutionizing the U.S natural cat litter market.

“We are honored for ökocat to receive this award and be recognized within our industry in a very competitive category,” states Samuel Cohen, Vice President of Marketing and Sales for Healthy Pet®.  “Sustainability and innovation are incredibly important to who we are, and being recognized for producing a high performance,  natural litter that our retail partners, the industry, as well as cats and their families are noticing is very gratifying. Healthy Pet will continue our relentless pursuit of excellence in our commitment to pets and our planet in order to live up to this Pet Business Industry Recognition Award.”


Healthy Pet's Sustainable Solutions Featured in Pet Product News

Near Zero Waste, Near Zero Cost

August 2015 issue of Pet Product News - With a 25-year history of repurposing natural fiber, Healthy Pet is no stranger to sustainable initiatives. Aware of the positive impact even the smallest programs can have on employee satisfaction, process efficiency and the financial health of the company, the Ferndale, Wash., company is looking to identify and develop new opportunities that capitalize on existing resources and have low barriers to entry.

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The most recent example of Healthy Pet’s ingenuity is the introduction of its Zero Waste Program on Earth Day. The company leveraged the expertise of Sustainable Connections in Bellingham, Wash., and the Pet Industry Sustainability Coalition in Longmont, Colo., to explore how a zero-waste program could be implemented companywide in a timely and cost-efficient manner. As a result, they created a program in just a few months that took less than $1,000 to launch and will save the company potentially $10,000 a year with no impact to its manufacturing processes.

At the core of Healthy Pet’s Zero Waste Program is the company’s determination to fully utilize all free recycling avenues: near zero waste at near zero cost. The program identified multiple waste streams that are now diverted from landfills, including compostable materials, metal recycling, broken pallets, cardboard boxes and more. With all of this material being redirected, the company is well on its way to emptying its trash dumpsters twice a year instead of twice a month.

“We believe sustainability is an economic decision that benefits all aspects of our business,” said Karl Thomas, director of Healthy Pet. “It also allows us to have a positive impact on the environment, improve the bottom line and align our values more closely with those of our employees.”

By Sarah Julian, this article originally appeared in the August 2015 issue of Pet Product News


Healthy Pet’s ökocat™ super soft Natural Cat Litter Wins Pet Product News International's 2015 Editors' Choice Award 

Ferndale, WA – (July 1, 2015) Further establishing itself as a leader in eco-friendly pet product innovation, Healthy Pet® is excited to announce that its new ökocat™ super soft Natural Cat Litter was selected as a winner of the prestigious PET PRODUCT NEWS 2015 Editors' Choice Award. To select each year’s winners, the editorial teams from Pet Product News test hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them. The award will be announced in the magazine’s August 2015 issue.

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ökocat provides a renewed innovation in natural cat litter that provides consumers with a sustainable and eco-friendly product, without sacrificing performance. ökocat super soft is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay so transitioning to natural litter is easy. This new litter is also great for cats with sensitive paws, as well as kittens or senior cats. Like the other ökocat litters, this litter offers unmatched absorption, superior odor control and fabulous clumping, and is naturally anti-bacterial and lightweight.

ökocat launched in the U.S. market last year, but has sold as a #1 natural litter in Europe (CAT’S BEST) for more than a decade.  The Healthy Pet team has positioned ökocat as a sleek, modern and progressive product line that is unique in the category and will no doubt revolutionize the U.S natural cat litter market.

“We are honored for ökocat to receive this award from Pet Product News and be recognized in our industry,” states Samuel Cohen, Vice President of Sales and Marketing for Healthy Pet®.  “Our efforts in sustainability and innovation are incredibly important to us. We have the opportunity to take natural, high performance litters to the next level, cat owners and their cats no longer have to sacrifice performance to make a natural choice.  Healthy Pet, its people and its products will continue our relentless pursuit of excellence in our commitment to pets and our planet to live up to this award.”


ökocat™ from Healthy Pet wins CAT FANCY’s 2014 Editors’ Choice Award

Ferndale, WA – (November 12, 2014) Further establishing itself as a leader in eco-friendly pet product innovation, Healthy Pet is excited to announce that its newest collection of ökocat™ natural cat litters were selected as a winner of the prestigious Cat Fancy 2014 Editors' Choice Award. To select each year’s winners, the editorial teams from Cat Fancy, and their digital platform CatChannel.com, test hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them. This year the Cat Fancy 2014 Editors’ Choice Awards were announced in the magazine’s December 2014 issue.  

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Unmatched in the marketplace, ökocat provides a renewed innovation in natural cat litter, that provides consumers with a sustainable and eco-friendly product, without sacrificing superior odor control and maximum absorption while free of dust and unwanted clumping. Available in four distinct formulas, ökocat’s lightweight, natural wood and paper based litters meet the specific needs of all breed and takes in account household preferences. Providing a deeper appeal to a growing consumer demand for high-performance, eco-friendly and innovative solutions in this category. 

Although ökocat only recently launched to the U.S. market earlier this year, Healthy Pet’s team has invested years of hard work developing this product collection with a cat’s instinctual behaviors and unique needs in mind and delivering a product that exceed the expectations of a fast-growing consumer base seeking natural, sustainable solutions. Ranking #1 in cat litters for over a decade in Europe, ökocat’s sleek, modern and progressive product line will no doubt revolutionize the U.S market. 

“We are truly honored to receive this award for ökocat,” states Samuel Cohen, Vice President of Sales and Marketing for Healthy Pet.  “This recognition serves as an incredible opportunity to take the introduction of ökocat‘s pioneering, natural, and high performance litters to the next level.  No longer do cat owners and their cats have to sacrifice performance to make a natural choice.  Healthy Pet, its people and its products will continue our relentless pursuit of excellence in our service and commitment to pets and our planet to live up to this award.”


Healthy Pet Puts the Great Outdoors into Litter Boxes Nationwide

National launch of ökocat™ natural cat litters offer a clean, eco-friendly and chemical-free innovative alternative to clay never seen before in the US. 

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Ferndale, WA – (November 12, 2014) Further establishing itself as a leader in eco-friendly pet products, Healthy Pet is excited to expand ökocat™ natural cat litters to retailers across the United States. A winner of the prestigious Cat Fancy 2014 Editors’ Choice Award and backed by an innovative new campaign that was recently recognized in The New York Times, ökocat provides an innovative choice, available in four formulas of natural wood and paper litter that truly understands the needs of the various breeds as well as household preferences. Sleek, modern, and progressive, ökocat™ has been ranked a #1 cat litter in Europe for over decade, and the US launch will no doubt revolutionize the market. 

ökocat Natural Wood Clumping Litter

This best-in-class, fast and firm clumping litter in soft, ground pellets delivers high performance, 7-day odor control, and unsurpassed absorption, able to hold 500% its weight in liquid. Made from natural wood material, this litter offers the added benefits of inhibiting the growth of bacteria and convenient, flushable disposal. Sleek, modern packaging for eye-catching shelf appeal, the ökocat Natural Wood Clump Litter is available in 3 sizes: S (7.5 lb, $8.99), M (12 lb, SRP $13.99) and L (18 lb, SRP $19.99).  

ökocat Natural Wood Long Hair Clumping Litter

Specially designed for long-haired cat breeds that tend to get cat litter stuck in their fur, ökocat's Natural Wood Long Hair Clumping Litter is made of dense, whole clumping pellets that won’t create messes in the house. This highly absorbent litter (holding up to 500% its weight in liquid) is ideal for finicky, long-haired cats who prefer the soft feel of the mini-pellets on their paws. Boasting 7-day odor control, this natural cat litter’s anti-bacterial properties also benefit delicate systems. Clean packaging for incredible shelf appeal, the ökocat Natural Wood Long Hair Clumping Litter is available in 3 sizes: S (8.4 lb, SRP $8.99), M (13.5 lb, SRP $13.99) and L (20.2 lb, SRP $19.99).  

ökocat Natural Wood Pine Litter

With the natural smell of fresh pine, ökocat's high performance Natural Wood Pine Litter features cracked wood pellets, harnessing the power of pine’s natural ability to destroy ammonia odors 7 days. Absorbing up to 500% of its weight in liquid, this non-clumping option has an appealing natural pine scent that leaves homes smelling fresher, longer…naturally. With a clean packaging that offers excellent shelf appeal, ökocat Natural Wood Pine Litter is available in 3 sizes: S (7.8 lb, SRP $5.99), M (12.4 lb, SRP $9.49) and L (18.6 lb, SRP $13.99).

ökocat Natural Paper Dust-Free Litter

Like paper pulp, this litter is lightweight, with a firm outside and soft inside. Ideal for cats with respiratory ailments, or people with allergies, ökocat’s Natural Paper Dust-Free Litter won’t track through the house like clay litters, or leave paw prints on the furniture. Absorbing 200% of its weight in liquid, this litter is also fortified with a proprietary Odor Shield™ technology for long-lasting 7-day odor control. Clean packaging for incredible shelf appeal, the ökocat Natural Paper Dust-Free Litter is available in 3 sizes: S (5.1 lb, SRP $5.99), M (8.2 lb, SRP $9.49) and L (12.3 lb, SRP $13.99).  

“ökocat is an exciting opportunity for Healthy Pet to mark its territory in the premium eco-friendly cat litter category,” said Samuel Cohen, Healthy Pet’s VP Marketing & Sales. “The successful launch of the ökocat collection in California demonstrated the readiness of cat owners to embrace a new and unique natural litter choice and experience.  With the strengthened support of retail and distribution partners across the U.S. and a growing consumer base that seeks out a high performance and natural offering, we anticipate continued success.”