Press

Healthy Pet Receives Distinguished Safety Excellence in the Workplace Award From the State of Georgia’s Department of Labor

Recognized for Second Consecutive Year for Outstanding Safety Achievements in the Workplace

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Ferndale, WA - (July  2017) The Jesup, GA manufacturing facility of Washington based company, Healthy Pet, a leader in the natural pet product category, has been awarded the 2016 Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor for the second year in a row.

Georgia’s Department of Labor sponsors this annual award program to recognize and honor employers and employees who not only make safety a priority but also make safety a reality.

Healthy Pet received this award based on a number of key achievements at their Jesup, GA plant, in recognition of excellence in:

·         Absence of recordable injuries

·         Well documented employee safety training

·         In-depth training of critical safety topics

“Taking safety seriously and accomplishing this level of excellence is a real source of pride for Healthy Pet. Recognition from the State of Georgia is also a reminder that this diligence and focus does get noticed and that it elevates Healthy Pet as a leader in our industry,” states Ted Mischaikov, Chief Executive Officer of Healthy Pet.

The Jesup, GA facility of Healthy Pet has achieved over 1,000 injury free days, a true testament to their dedication to safety in the workplace. 


Healthy Pet Receives Partners for Clean Air Gold Award from Northwest Clean Air Agency

Gold award recognizes businesses that demonstrate at least three consecutive years of perfect compliance with air quality regulations and employ additional clean air practices.

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Ferndale, WA (March 14, 2017) Washington-based Healthy Pet, an innovative leader in sustainable pet products, has been awarded the 2016 Northwest Clean Air Agency (NWCAA) Gold Award for demonstrating at least three consecutive years of perfect compliance with air quality regulations and employing additional clean air practices.  Out of more than 400 businesses registered with NWCAA, Healthy Pet is one of only nine to earn the Gold award.

 “We are honored to be recognized once again for our environmental efforts by the NWCAA. These sorts of accomplishments energize and solidify the connections with our community and consumers. They also set, or reset, the bar of excellence that we strive for across all departments.  Healthy Pet continually focuses on green technologies and commitment to green programs as well as producing sustainable products,” states Ted Mischaikov, CEO. “The NWCAA Gold Award is testimony to our continued work in reducing our carbon footprint. I am very proud of the entire Healthy Pet organization for continuing to pioneer new ways to support a healthier planet.”

The 2016 NWCAA Gold Award was based not only on Healthy Pet’s 3+ year rigorous compliance with NWCAA regulations, but also achievements in all facets of operations from a ‘zero waste’ perspective such as:

Energy efficiency

• Replaced 100 percent of plant, warehouse, office, and external lighting with energy-efficient LED lighting.

Emissions reductions

• Partnered with a Canadian supplier to divert 330 metric tons of the supplier’s material into a saleable commercial product for Healthy Pet.

Transportation

• Bought energy-efficient 2015 pickup to replace inefficient 1996 van.

• Instituted more stringent recycling plan to reduce hauling a 30-yard garbage dumpster from 4 times a year to 2 times a year.

 

As a Gold Member and Advisory Board Member of the Pet Sustainability Coalition (PSC), Healthy Pet supports sustainable, natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. For more information about Healthy Pet, its commitment to corporate excellence through sustainability, please visit www.Healthy-Pet.com.

 

About the Northwest Clean Air Agency

The Northwest Clean Air Agency is responsible for enforcing federal, state, and local air quality regulations in Island, Skagit, and Whatcom counties.  In addition to permitting and regulating industrial sources of air pollution, the agency offers information and services related to asbestos, climate change, indoor air quality, outdoor burning, woodstoves, and fireplaces.  More information about the agency is available at www.nwcleanair.org


Healthy Pet’s carefresh® colorful creations brings living color to small pet spaces.

The next generation of carefresh® small animal bedding offers a rainbow of color for a whole new level of customizable care, color and fun.

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FERNDALE, WA (October 31, 2016)  Healthy Pet® continues to be the leader in creating sustainable, innovative products for the small animal category, and has recently partnered with PetSmart to launch an exclusive program called carefresh® colorful creations. Answering the demand from their consumers to create more interaction with small pets and their living space, this new line of six vibrant bedding colors can be mixed to create unique blends, match room décor, support a favorite team or used to create designs and themes.  

Healthy Pet surveyed hundreds of small animal parents, and most voiced a desire for more options to change up their pets’ habitats and make them fun to look at. “I like to switch things up once in a while with my hamsters' habitats and this is a fun option at an affordable price for a product I stand by. carefresh® is my number one small pet bedding choice and I highly recommend it to other small pet owners,” said one survey participant.

Available exclusively at PetSmart stores nationwide, carefresh® is the only small bedding brand to offer this rainbow of color options for small pet parents. Consumers will see the same uncontested quality and performance they expect from carefresh® with colorful creations’ superior odor control, incredible absorbency and virtually dust-free materials. carefresh® is devoted to the health of small pets and the planet, which is why colorful creations is also 100% biodegradable, compostable and made from sustainable materials. “Continuing to provide high quality small animal products that our consumers need and want at an affordable price is a top priority for us. We are happy to partner with PetSmart in the launch of colorful creations bedding, and are seeing some really fun ways this new program is coming to life with small animal consumers,” said Jane Wasley, Healthy Pet Brand Manager.


Healthy Pet Receives Prestigious Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor

Company Recognized for Outstanding Achievements in Workplace Safety

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Ferndale, WA - (May 13, 2016) The Jesup, GA plant of Washington-based Healthy Pet, a leader in the natural pet product industry, has been awarded the 2015 Safety Excellence in the Workplace Award from the State of Georgia’s Department of Labor.

Georgia’s Department of Labor sponsors this annual award program to recognize and honor employers and employees who not only make safety a priority but also make safety a reality.

Healthy Pet received this award based on a number of key achievements at their Jesup, GA plant, in recognition of:

·         Absence of recordable injuries,

·         Well documented employee safety training, and

·         Depth of training and coverage of critical safety topics

“Ensuring the safety of our people and our products in a healthy workplace environment is of top priority, so we are honored to receive this recognition from the state of Georgia’s Department of Labor,” states Ted Mischaikov, Chief Executive Officer of Healthy Pet.

Healthy Pet supports active, happy, and natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. Healthy Pet’s product offerings and leadership demonstrate an accelerated commitment to a growing consumer base seeking natural products from a range of brands that demonstrate a high level of corporate responsibility.


ökocat® Natural Cat Litter Pounces Into CatConLA®, The Convention With Cattitude

Engaging with over 15,000 attendees, ökocat® represents a new generation of cat lovers that care about the health of cats, our homes and our planet

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Ferndale, WA (June 21, 2016) ökocat™ Natural Cat Litters from Washington-based Healthy Pet, an innovative leader in wholly sustainable pet products, will be one of the participating sponsor-exhibitors at CatConLA 2016 this weekend in Los Angeles, CA.

Inside okocat’s unique activation space and walk through experience, a next generation of over 15,000 cat lovers that embrace a natural, healthy and earth friendly lifestyle will be invited to use technology and social media to gain education, connect with each other, and win a free year’s supply of ökocat natural litter (winners selected throughout each day).

“Each day, we work hard to redefine the cat litter category by offering a natural litter solution that is better for cats, our homes and our planet…without sacrificing the performance, convenience and affordability that today’s consumer demands and expects,” states Jane Wasley, Brand Manager at Healthy Pet. “ökocat will continue to pioneer new ways to support a healthier planet and our presence at CatConLA will help us connect, educate, and engage with a whole new generation of cats and the people that love them.”

CatConLA brings internet obsession with all things feline to life at The Reef in downtown Los Angeles - Saturday, June 25 and Sunday, June 26, 2016. This event showcases the world's top cat­centric products, solutions, educational seminars from some of the biggest Cats and cat-loving influencers on social media, and merchandise for cats and their people. Activations include a 3,000 square foot adoption village, a beauty bar, and an escape room. In addition, the convention offers up a series of seminars based on the relationship of cats and pop culture, with speakers from BuzzFeed Pets and Cats of Instagram, for example, as well as Meet and Greets with top celebrity cat influencers such as Lil BUB, Pudge, and Nala Cat.

For more information about ökocat by Healthy Pet, and its unwavering commitment to cat health and care, innovation, and corporate excellence through sustainability, please visit www.ökocat.com


Whatcom Humane Society Honors Healthy Pet!

Healthy Pet is very proud to receive this award from the Whatcom Humane Society in recognition of their support in 2015. Support of this wonderful local organization and the animals in the community is a very important part of Healthy Pet and something they hope to continue doing each year.

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The Whatcom Humane Society believes that all animals, as sentient beings, have value beyond economic measurements and are entitled to legal, moral and ethical consideration and protection. Healthy Pet stands behind these beliefs as well and everything they do is built on a uniquely comprehensive approach to pet care. 

For more information please visit www.whatcomhumane.org .


Healthy Pet Receives Prestigous 2016 Northwest Clean Air Agency's Platinum Award

Award based on company’s NWCAA compliance, an unwavering commitment to be wholly sustainable and achievements in carbon footprint reduction

Ferndale, WA (February 1, 2016) Washington-based Healthy Pet, an innovative leader in wholly sustainable pet products, has been awarded the prestigious 2016 Northwest Clean Air Agency (NWCAA) Platinum Award for achieving the highest standards of air quality compliance and sustainability.

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“Our team is quite honored to receive this recognition of environmental stewardship. For 30 years we have implemented responsible business practices by focusing on green technologies and committing to green programs. We are unwavering in our pursuit of professional excellence and producing sustainable products that don’t compromise performance,” states Ted Mischaikov, CEO. “The NWCAA Platinum Award is testimony to our continued work in reducing our carbon footprint. I am very proud of the entire Healthy Pet organization for continuing to pioneer new ways to support a healthier planet.”

The 2016 NWCAA Platinum Award was based on not only on Healthy Pet’s 3+ year rigorous compliance with NWCAA regulations, but also key achievements in being a wholly sustainable company, such as:

−        Implementing a “Towards Zero Waste” recycling program

−        Reducing inter-plant transfers and utilizing energy efficient modes of transportation resulting in less solids in our atmosphere

−        Upgrading all lighting and fixtures with energy efficient LED technology

−        Upgrading inefficient gas hot water heaters with energy efficient on-demand units and heat exchangers

−        Reducing emissions by installing a low NOx gas burner, thereby eliminating over 5,600 lbs. of solids released into our atmosphere in just the past 2 years

−        Shifting from LNG rolling stock to electric units

−        Investing in new next-generation, efficient heavy equipment

−        Implementing and enforcing “no idle” policies for trucks and equipment

−        Adopting a zero emission Nissan Leaf as the official company vehicle

−        Reducing waste hauls from 11x/year to less than 4x per year

−        Implementing LEAN principals and systems to significantly reduce freight & logistics

As a Gold Member and Advisory Board Member of the Pet Sustainability Coalition (PSC), Healthy Pet supports active, happy, and natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. Healthy Pet’s product offerings and leadership demonstrate an accelerated commitment to a growing consumer base seeking natural products from a range of brands that demonstrate a high level of corporate responsibility.

For more information about Healthy Pet, its commitment to corporate excellence through sustainability, please visit www.Healthy-Pet.com.

 

About the Northwest Clean Air Agency

The Northwest Clean Air Agency is responsible for enforcing federal, state, and local air quality regulations in Island, Skagit, and Whatcom counties.  In addition to permitting and regulating industrial sources of air pollution, the agency offers information and services related to asbestos, climate change, indoor air quality, outdoor burning, woodstoves, and fireplaces.  More information about the agency is available at www.nwcleanair.org


Healthy Pet® Partners With Unleashed By Petco® To Expand Its Unique Brand of ökocat™ Natural Cat Litters

New ökocat™ Featherweight natural litter available exclusively at unleashed by Petco®

Ferndale, WA – (January 20, 2016) Continuing with the momentum of its wildly successful expansion of ökocat™ Natural Cat Litters, Healthy Pet is thrilled to partner with unleashed by Petco® to launch ökocat Featherweight Clumping Wood Litter, which will be sold exclusively at the 132 boutique chain of pet stores nationwide. unleashed prides itself in offering their consumers a handpicked selection of natural foods, treats, toys, travel gear and solutions, making it a perfect fit for ökocat™ Featherweight.

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ökocat™ Featherweight Clumping Wood Litter will be the sixth formula in the ökocat™ natural litter family, which offers consumers the benefits of being all-natural and eco-friendly, while being extremely lightweight ( a trend that continues in popularity). Touting 500% absorbency rate, 7-day odor control, and being biodegradable as well as flushable, Featherweight is 70% lighter than clay litters, yet allows an 11lb. box to last up to 2 months. Made from sustainable wood and plant materials, this litter is not a watered down version of something else like other lightweights. Cats will love the soft texture and subtle natural scent that reminds them of the great outdoors. The texture is also similar to clay, making it easy to transition cats to a natural choice.

Since its launch of the natural cat litter brand in 2014, ökocat has not only changed the look of cat litter, but has elevated performance expectations for naturals as well. ökocat is proudly sold in over 4,000 retail doors across North America and its natural, modern, and unique product offering is a welcome change to the U.S. natural cat litter market.

“Healthy Pet is very proud to partner with unleashed to bring cat loving consumers a unique and innovative natural litter exclusive that offers exceptional performance. ökocat Featherweight addresses what’s important to the unleashed customer, and it’s sure to make a lot of cats happy as well,” states Jane Wasley, Brand Manager at Healthy Pet.

Thoughtfully formulated in now 6 distinct varieties, ökocat™ continuously delivers premium quality all-natural litters to meet the needs of all cats and owners alike.

•        ökocat Natural Wood Clumping Litter

•        ökocat Natural Wood Long Hair Clumping Litter

•        ökocat Natural Wood Pine Litter

•        ökocat Natural Paper Dust-Free Litter


ökocat™ Natural Cat Litters are Now Available in 4,000+ Retail Doors Across North America

Retailers pounce on the opportunity to offer a high performance natural litter with innovative variety and a unique shelf appeal.  

Ferndale, WA – (November 18, 2015) Further establishing itself as a leader in eco-friendly pet products, Healthy Pet is excited to announce that its ökocat natural cat litters are now available at over 4,000 retail stores across North America.

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“Achieving placement in over 4,000 retail doors, ökocat is definitely marking its territory in the premium natural cat litter category,” said Samuel Cohen, Healthy Pet’s VP of Marketing & Sales. “We know how great this product is, as it’s been sold in Europe as a #1 natural litter from more than 20 years under another brand name. We anticipate continued and exponential growth of ökocat, as cat-parents demand litters that are healthier for their cat, home and planet, and more importantly, perform outstandingly against the traditional dusty clay litters that fill up our landfills.”

ökocat provides renewed innovation in natural cat litter, combining unique textures, superior odor control and maximum absorption with dust-free and clumping options. Five formulas meet the needs of any breed or household preference, providing a deeper appeal to growing consumer demand for high-performance, eco-friendly and innovative solutions in this category:

ökocat Soft Step™ Wood Clumping Litter - This newly formulated litter has a fine texture similar to that of traditional clay litters, making it easy to transition a cat from a chemical/clay litter to natural. Also great for any cat with sensitive paws, Soft Step™ offers 7 day odor control and amazing absorption, as well as it is incredibly lightweight – naturally. ökocat Soft Step Wood Clumping Litter is available in 3 convenient sizes S ($8.99), M ($13.99), and L ($19.99).

ökocat Natural Wood Clumping Litter - This best-in-class, fast and firm clumping litter in soft, ground pellets delivers 7-day odor control, and unsurpassed absorption, able to hold 500% its weight in liquid. Made from natural wood material, this litter offers the added benefits of inhibiting the growth of bacteria and convenient, flushable disposal. Sleek, modern packaging for eye-catching shelf appeal, the ökocat Natural Wood Clumping Litter is available in 3 sizes: S (7.5 lb, $8.99), M (12 lb, SRP $13.99) and L (18 lb, SRP $19.99). 

ökocat Natural Wood Long Hair Clumping Litter - Specially designed for long-haired cat breeds that tend to get cat litter stuck in their fur, ökocat's Natural Wood Long Hair Clumping Litter is made of dense, whole pellets that won’t get carried out of the litter box. This highly absorbent litter (holding up to 500% its weight in liquid) is ideal for finicky, long-haired cats who prefer the soft feel of the mini-pellets on their paws. Boasting 7-day odor control, this natural cat litter’s anti-bacterial properties also benefit delicate systems. ökocat Natural Wood Long Hair Clumping Litter is available in 3 sizes: S (8.4 lb, SRP $8.99), M (13.5 lb, SRP $13.99) and L (20.2 lb, SRP $19.99). 

ökocat Natural Wood Pine Litter - With the natural smell of fresh pine, ökocat's high performance Natural Wood Pine Litter features cracked wood pellets, harnessing the power of pine’s natural ability to destroy ammonia odors in 7 days. Absorbing up to 500% of its weight in liquid, this non-clumping option has an appealing subtle pine scent that leaves homes smelling fresher, longer…naturally. ökocat Natural Wood Pine Litter is available in 3 sizes: S (7.8 lb, SRP $5.99), M (12.4 lb, SRP $9.49) and L (18.6 lb, SRP $13.99). 

ökocat Natural Paper Dust Free Litter - This litter is made from clean, white paper pulp, not recycled news print. Unlike other paper litters, it contains no inks, dyes or added scents. It’s incredibly lightweight pellet is firm outside and soft inside. Ideal for cats with respiratory ailments, or people with allergies, ökocat Dust Free Paper Litter absorbs 200% of its weight in liquid, this litter is also fortified with a natural proprietary odor control formula for long-lasting 7-day odor control. ökocat Natural Paper Dust Free Litter is available in 3 sizes: S (5.1 lb, SRP $5.99), M (8.2 lb, SRP $9.49) and L (12.3 lb, SRP $13.99).  


Healthy Pet's ökocat™ super soft Natural Cat Litter Wins Pet Business' 2015 Industry Recognition Award

ökocat Recognized for Achievements in Performance, Sustainability and Innovation

Ferndale, WA - (December 15, 2015) Healthy Pet® is excited to announce that its new ökocat™ super soft Natural Cat Litter was selected as a winner of the prestigious PET BUSINESS’ 2015 Editors' Industry Recognition Award, featured in the magazine’s December 2015 issue. To select each year’s winners, the leadership teams at Pet Business review hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them.

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From its unique, progressive packaging design to its natural, sustainable and high performance benefits, ökocat believes that innovation in natural cat litter allows consumers to choose better options for their cats with a product that boasts 100% natural AND the high performance that is demanded. ökocat super soft is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay and to make transitioning a cat to a natural choice easier than ever. ökocat super soft is also great for cats with sensitive paws. Like the other ökocat litters, this litter offers unmatched absorption, 7 day odor control, fabulous clumping, and is naturally lightweight.

Recognized under the name of CAT’S BEST in Europe as the #1 natural litter, ökocat launched in the U.S. market in 2014, and is already proudly in over 4,000 retail doors across North America. ökocat offers a unique branding approach with a product that offers outstanding performance. It’s a natural, modern and progressive product line that is unique in the category and is revolutionizing the U.S natural cat litter market.

“We are honored for ökocat to receive this award and be recognized within our industry in a very competitive category,” states Samuel Cohen, Vice President of Marketing and Sales for Healthy Pet®.  “Sustainability and innovation are incredibly important to who we are, and being recognized for producing a high performance,  natural litter that our retail partners, the industry, as well as cats and their families are noticing is very gratifying. Healthy Pet will continue our relentless pursuit of excellence in our commitment to pets and our planet in order to live up to this Pet Business Industry Recognition Award.”


Healthy Pet's Sustainable Solutions Featured in Pet Product News

Near Zero Waste, Near Zero Cost

August 2015 issue of Pet Product News - With a 25-year history of repurposing natural fiber, Healthy Pet is no stranger to sustainable initiatives. Aware of the positive impact even the smallest programs can have on employee satisfaction, process efficiency and the financial health of the company, the Ferndale, Wash., company is looking to identify and develop new opportunities that capitalize on existing resources and have low barriers to entry.

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The most recent example of Healthy Pet’s ingenuity is the introduction of its Zero Waste Program on Earth Day. The company leveraged the expertise of Sustainable Connections in Bellingham, Wash., and the Pet Industry Sustainability Coalition in Longmont, Colo., to explore how a zero-waste program could be implemented companywide in a timely and cost-efficient manner. As a result, they created a program in just a few months that took less than $1,000 to launch and will save the company potentially $10,000 a year with no impact to its manufacturing processes.

At the core of Healthy Pet’s Zero Waste Program is the company’s determination to fully utilize all free recycling avenues: near zero waste at near zero cost. The program identified multiple waste streams that are now diverted from landfills, including compostable materials, metal recycling, broken pallets, cardboard boxes and more. With all of this material being redirected, the company is well on its way to emptying its trash dumpsters twice a year instead of twice a month.

“We believe sustainability is an economic decision that benefits all aspects of our business,” said Karl Thomas, director of Healthy Pet. “It also allows us to have a positive impact on the environment, improve the bottom line and align our values more closely with those of our employees.”

By Sarah Julian, this article originally appeared in the August 2015 issue of Pet Product News


Healthy Pet’s ökocat™ super soft Natural Cat Litter Wins Pet Product News International's 2015 Editors' Choice Award 

Ferndale, WA – (July 1, 2015) Further establishing itself as a leader in eco-friendly pet product innovation, Healthy Pet® is excited to announce that its new ökocat™ super soft Natural Cat Litter was selected as a winner of the prestigious PET PRODUCT NEWS 2015 Editors' Choice Award. To select each year’s winners, the editorial teams from Pet Product News test hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them. The award will be announced in the magazine’s August 2015 issue.

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ökocat provides a renewed innovation in natural cat litter that provides consumers with a sustainable and eco-friendly product, without sacrificing performance. ökocat super soft is the newest addition to the line of 5 natural litters, offering a texture that is similar to clay so transitioning to natural litter is easy. This new litter is also great for cats with sensitive paws, as well as kittens or senior cats. Like the other ökocat litters, this litter offers unmatched absorption, superior odor control and fabulous clumping, and is naturally anti-bacterial and lightweight.

ökocat launched in the U.S. market last year, but has sold as a #1 natural litter in Europe (CAT’S BEST) for more than a decade.  The Healthy Pet team has positioned ökocat as a sleek, modern and progressive product line that is unique in the category and will no doubt revolutionize the U.S natural cat litter market.

“We are honored for ökocat to receive this award from Pet Product News and be recognized in our industry,” states Samuel Cohen, Vice President of Sales and Marketing for Healthy Pet®.  “Our efforts in sustainability and innovation are incredibly important to us. We have the opportunity to take natural, high performance litters to the next level, cat owners and their cats no longer have to sacrifice performance to make a natural choice.  Healthy Pet, its people and its products will continue our relentless pursuit of excellence in our commitment to pets and our planet to live up to this award.”


ökocat™ from Healthy Pet wins CAT FANCY’s 2014 Editors’ Choice Award

Ferndale, WA – (November 12, 2014) Further establishing itself as a leader in eco-friendly pet product innovation, Healthy Pet is excited to announce that its newest collection of ökocat™ natural cat litters were selected as a winner of the prestigious Cat Fancy 2014 Editors' Choice Award. To select each year’s winners, the editorial teams from Cat Fancy, and their digital platform CatChannel.com, test hundreds of products and choose winners that reflect innovation, quality, creativity, originality, fill a need in the marketplace and make life better for cats and the people that love them. This year the Cat Fancy 2014 Editors’ Choice Awards were announced in the magazine’s December 2014 issue.  

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Unmatched in the marketplace, ökocat provides a renewed innovation in natural cat litter, that provides consumers with a sustainable and eco-friendly product, without sacrificing superior odor control and maximum absorption while free of dust and unwanted clumping. Available in four distinct formulas, ökocat’s lightweight, natural wood and paper based litters meet the specific needs of all breed and takes in account household preferences. Providing a deeper appeal to a growing consumer demand for high-performance, eco-friendly and innovative solutions in this category. 

Although ökocat only recently launched to the U.S. market earlier this year, Healthy Pet’s team has invested years of hard work developing this product collection with a cat’s instinctual behaviors and unique needs in mind and delivering a product that exceed the expectations of a fast-growing consumer base seeking natural, sustainable solutions. Ranking #1 in cat litters for over a decade in Europe, ökocat’s sleek, modern and progressive product line will no doubt revolutionize the U.S market. 

“We are truly honored to receive this award for ökocat,” states Samuel Cohen, Vice President of Sales and Marketing for Healthy Pet.  “This recognition serves as an incredible opportunity to take the introduction of ökocat‘s pioneering, natural, and high performance litters to the next level.  No longer do cat owners and their cats have to sacrifice performance to make a natural choice.  Healthy Pet, its people and its products will continue our relentless pursuit of excellence in our service and commitment to pets and our planet to live up to this award.”


Healthy Pet Puts the Great Outdoors into Litter Boxes Nationwide

National launch of ökocat™ natural cat litters offer a clean, eco-friendly and chemical-free innovative alternative to clay never seen before in the US. 

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Ferndale, WA – (November 12, 2014) Further establishing itself as a leader in eco-friendly pet products, Healthy Pet is excited to expand ökocat™ natural cat litters to retailers across the United States. A winner of the prestigious Cat Fancy 2014 Editors’ Choice Award and backed by an innovative new campaign that was recently recognized in The New York Times, ökocat provides an innovative choice, available in four formulas of natural wood and paper litter that truly understands the needs of the various breeds as well as household preferences. Sleek, modern, and progressive, ökocat™ has been ranked a #1 cat litter in Europe for over decade, and the US launch will no doubt revolutionize the market. 

ökocat Natural Wood Clumping Litter

This best-in-class, fast and firm clumping litter in soft, ground pellets delivers high performance, 7-day odor control, and unsurpassed absorption, able to hold 500% its weight in liquid. Made from natural wood material, this litter offers the added benefits of inhibiting the growth of bacteria and convenient, flushable disposal. Sleek, modern packaging for eye-catching shelf appeal, the ökocat Natural Wood Clump Litter is available in 3 sizes: S (7.5 lb, $8.99), M (12 lb, SRP $13.99) and L (18 lb, SRP $19.99).  

ökocat Natural Wood Long Hair Clumping Litter

Specially designed for long-haired cat breeds that tend to get cat litter stuck in their fur, ökocat's Natural Wood Long Hair Clumping Litter is made of dense, whole clumping pellets that won’t create messes in the house. This highly absorbent litter (holding up to 500% its weight in liquid) is ideal for finicky, long-haired cats who prefer the soft feel of the mini-pellets on their paws. Boasting 7-day odor control, this natural cat litter’s anti-bacterial properties also benefit delicate systems. Clean packaging for incredible shelf appeal, the ökocat Natural Wood Long Hair Clumping Litter is available in 3 sizes: S (8.4 lb, SRP $8.99), M (13.5 lb, SRP $13.99) and L (20.2 lb, SRP $19.99).  

ökocat Natural Wood Pine Litter

With the natural smell of fresh pine, ökocat's high performance Natural Wood Pine Litter features cracked wood pellets, harnessing the power of pine’s natural ability to destroy ammonia odors 7 days. Absorbing up to 500% of its weight in liquid, this non-clumping option has an appealing natural pine scent that leaves homes smelling fresher, longer…naturally. With a clean packaging that offers excellent shelf appeal, ökocat Natural Wood Pine Litter is available in 3 sizes: S (7.8 lb, SRP $5.99), M (12.4 lb, SRP $9.49) and L (18.6 lb, SRP $13.99).

ökocat Natural Paper Dust-Free Litter

Like paper pulp, this litter is lightweight, with a firm outside and soft inside. Ideal for cats with respiratory ailments, or people with allergies, ökocat’s Natural Paper Dust-Free Litter won’t track through the house like clay litters, or leave paw prints on the furniture. Absorbing 200% of its weight in liquid, this litter is also fortified with a proprietary Odor Shield™ technology for long-lasting 7-day odor control. Clean packaging for incredible shelf appeal, the ökocat Natural Paper Dust-Free Litter is available in 3 sizes: S (5.1 lb, SRP $5.99), M (8.2 lb, SRP $9.49) and L (12.3 lb, SRP $13.99).  

“ökocat is an exciting opportunity for Healthy Pet to mark its territory in the premium eco-friendly cat litter category,” said Samuel Cohen, Healthy Pet’s VP Marketing & Sales. “The successful launch of the ökocat collection in California demonstrated the readiness of cat owners to embrace a new and unique natural litter choice and experience.  With the strengthened support of retail and distribution partners across the U.S. and a growing consumer base that seeks out a high performance and natural offering, we anticipate continued success.”


Healthy Pet Announces Strategic Expansion of Marketing Team and New Role Creation

Gary Hardwick Joins Healthy Pet as Customer Marketing Manager

Ferndale, WA (October 30, 2014) - Healthy Pet (formerly Absorption Corp.) announces the addition of Gary Hardwick, who joins the Healthy Pet team as the company’s first Customer Marketing Manager.

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“As a new and strategic role within our company, Gary’s responsibilities will incorporate disciplines and tasks across trade marketing, shopper marketing, and category management” states Samuel Cohen, Vice-President of Sales and Marketing at Healthy Pet. “Creating a single position to work on these related and important areas of our business is another key step in developing excellence as a CPG engine and will continue to develop the marketing & sales best practices we are relentlessly working towards.”  

Gary comes to Healthy Pet capable of bringing multiple benefits to the growing organization, including exceptional CPG experience and experience working directly with personnel and systems of major retailer customers such as Home Depot, Canadian Tire and Walmart. The role of Customer Marketing Manager will add substantial bandwidth to improve Healthy Pet’s activity level, work quality and efficiency in analyzing the information we obtain about our customers and improving our customer service based on their needs and goals. Working with IT, Finance, Supply Chain and other groups to lead marketing/sales projects, this role will help get our initiatives from being just great ideas to realities to grow and evolve our business and products.


Healthy Pet Announces Strategic Expansion of Ops Team

Chris Kostohris to Join Healthy Pet as Supply Chain Manager

Ferndale, WA (September 8, 2014) - Healthy Pet (formerly Absorption Corp.) announced today the addition of Chris Kostohris, Manager of Supply Chain, to the emerging leadership sales and supply chain initiatives.  The Manager of Supply Chain role will offer greater support to Healthy Pet’s fast-paced growth and will bolster the company’s infrastructure for continued expansion in the pet industry. 

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With a background in Operations and Supply Planning Management at Clorox Services Company/A&M Pet Products, Kostohris brings expertise in distribution, manufacturing, end-to-end supply chain management, and supplier relationships.

“We are excited to welcome Chris Kostohris to our team,” said Bill Gunter, Vice President of Operations at Healthy Pet.  His role will help Healthy Pet forecast, streamline, and improve its processes to support a growing demand for its recently launched ökocat™ and carefresh® brands of natural pet product solutions.

 “Chris’ experience adds both a critical skillset and momentum to Healthy Pet as we engage in our 2015 strategic initiatives for growth in the global pet arena.” 


Critters Get Cozier in Premium Bedding Products from Healthy Pet 

New generation of carefresh® small animal bedding offers improved comfort and odor control

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FERNDALE, WA (July 1, 2014) – As more people are choosing small animals to call their furry companions, Healthy Pet is capitalizing on the opportunity to innovate in the small animals category, helping these pet parents provide the most comfortable, enriching, and environmentally-friendly habitat possible. 

Offering 3 varieties of small animal bedding, carefresh’s unique all-in-one products are Made in the USA, featuring all the bells and whistles of comfort, absorption and odor control for the most discerning shoppers. Because odor control is a top priority for pet parents, carefresh® introduces a new, proprietary Odor Stop formula to provide 10 days of odor control (4 days longer than other paper bedding brands). With less dust than shavings, it’s better for pets, human household, and the environment.

carefresh® Complete 

carefresh® Complete bedding is made specially for small animals from natural and sustainable ingredients - not just shredded newspaper or wood shavings – to be 3 times more absorbent than shavings. Its superior Odor Stop formula lasts 4 days longer than other paper bedding brands.

carefresh® Custom Hamster & Gerbil Bedding

carefresh® Custom Bedding is designed specially for hamsters & gerbils so it won’t collapse when they burrow, unlike wood shavings and other paper brands. The pieces are made the right size to be soft and comfortable under tiny feet, so they will feel safe, cozy and secure all day-long. Its superior Odor Stop formula lasts 4 days longer than other paper bedding brands.

carefresh® Custom Rabbit and Guinea Pig Bedding

carefresh® Custom Bedding is designed specially for rabbits and guinea pigs with bigger pieces that are easier to pile and curl up in than wood shavings or shredded paper. And the pieces are made the right size for your pet’s habitat and activity level, so clean-up is much easier than other bedding brands on the market today. Its superior Odor Stop formula lasts 4 days longer than other paper bedding brands.

With the launch of its enhanced line of premium bedding products, carefresh® is also rebranding with a fresh, modern logo and eye-catching packaging.  

For more information on carefresh® products or to place an order, please visit www.healthy-pet.com or call toll-free 800.242.2287.


Healthy Pet Selects Propel Communications as Public Relations Agency-Partner of Record

Ferndale, WA- (June 1, 2014) Following the launch of a new name and corporate identify, and adding a growing number of strategic brands and categories to its portfolio, Healthy Pet (formerly Absorption Corp), announces a strategic Public Relations partnership with Propel Communications.  Working in partnership, Propel will help promote Healthy Pet’s corporate brand identity to key pet industry and consumer media channels and achieve greater awareness for the company, its people and innovative pet products.

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Healthy Pet supports active, happy, and natural pet product solutions, creating a more ecologically beneficial environment and an enriched relationship between pets and their family. Building upon the success of the company’s carefresh® and Critter Care˚ lines of natural bedding, food and hay solutions for small animal care, the company recently acquired Simply Pine® natural fiber cat litter and launched ökocat™ natural wood and paper cat litter.  This partnership demonstrates Healthy Pet’s accelerated commitment to a growing consumer base seeking natural products from companies that demonstrate a high level of corporate responsibility.

Samuel Cohen, Vice President of Marketing & Sales of Healthy Pet states, “Healthy Pet® is a pet-centric, holistic, and eco-conscious company, offering innovative, modern, and natural products for small animals, cats and dogs. By leveraging Propel Communications’ pet industry and strategic communications expertise, we are excited to secure media opportunities and create new and exciting ways to tell our story.”

Erin Terjesen, Managing Partner of Propel Communications, adds “Healthy Pet is a great partner because the company and its leadership recognize the importance of incredible products that help pets live incredible lives.  We are honored to have the opportunity to help promote their achievements in innovation, corporate responsibility, eco-friendly manufacturing, and solutions that make life better for pets and the people that love them.”

For more information on Healthy Pet, visit www.Healthy-Pet.com.  For more information on Propel Communications, visit www.PropelCommunications.com