ac•tive (adjective): playful, energetic; a pet on the go!
Physically healthy pets are active, with the energy and strength to play with their human family members.
happy (adjective): joyful and loving life; a pet blissfully content
Emotionally healthy pets are happy, finding fulfillment by practicing natural behaviors.
nat•u•ral (adjective): originating from nature; better for your pet and your planet
Ecologically healthy pets live in natural, clean habitats and environments.
These fundamental elements are expressed in our logo and illustrates our recognition that human pet-parents desire to provide “Wholly Incredible™” care for their pets.