Featuring new brand packaging and new litter offerings for discerning cat parents Cat parents looking to leave old school clay and chemicals in the dust will now be able to find an expanded offering of ökocat®. Beginning this month, ökocat, the next generation of plant-based cat litter will be available in more PetSmart® and Petco® locations across the U.S. and Canada. ökocat announced today that the brand is growing its PetSmart distribution to nearly 1,300 stores in the U.S. and over 140 stores in Canada. In addition to continuing to sell both ökocat Original and Super Soft litter, PetSmart will now also be adding Less Mess, low tracking mini-pellet litter. “Our Less Mess clumping litter consists of dense mini-pellets that are soft on paws, but less likely to track. It stays in the litter box, so it’s great for the over-zealous digger or long hair cats,” said Leslie Ellis, Communications Manager at ökocat. “Over the past year, we’ve had great success with both the original and super soft in PetSmart stores, so we’re looking forward providing cat owners with even more options.” Along with product expansion at PetSmart, ökocat is also introducing two new exclusive litters to nearly 1,200 Petco stores across the U.S. This expansion includes the introduction of a new litter, Low Tracking mini-pellets, and the addition of a new size, large Featherweight litter, previously only sold in medium. This expansion comes after ökocat revealed a packaging refresh earlier in 2020 focusing on their commitment to helping cat parents achieve a healthier clean™. Unlike traditional clay litter, ökocat has no toxic additives, synthetic chemicals, fragrance, dyes or GMOs and is made from sustainably sourced, responsibly rescued natural fiber that’s completely biodegradable and flushable. “ökocat litter is better for our cats, our homes and our planet,” said Ellis. “We’re excited about this expansion because it gives us the opportunity to help even more cat parents make cleaner, healthier choices for their cat, family and home.” For more information about ökocat, to purchase online, or find a PetSmart or Petco retail location that sells ökocat near you, please visit healthy-pet.com/okocat.

Next generation 100% plant-based litter is a healthier clean Whether it’s buying organic foods, non-toxic, plant-based cleaning solutions or paraben free beauty products, more and more consumers are looking for products that help them live a cleaner, healthier lifestyle, even when it comes to their pets. That’s why ökocat®, a next generation brand of plant-based cat litter, is focused on helping consumers make healthier choices when it comes to their cats and their home in 2020. Leaving old school clay and chemicals in the dust, ökocat is committed to providing cat owners with “a healthier clean.” Unlike traditional clay litter, which contains calcium or sodium bentonite, additives & smelly fragrances, ökocat is made from 100 percent sustainably sourced, responsibly rescued wood and paper, without the need for artificial fragrances, synthetic chemicals or toxic dyes. With no powdery clay dust, it’s cleaner and healthier for cats, families and homes.  “Not only is our cat litter better for the health of our cats, us and our homes, it lasts longer too so less time is spent cleaning the litter box,” said Leslie Ellis, Communications Manager at ökocat. “We understand modern cat parents who are striving to transition their home with healthier choices.” In addition to being a cleaner, healthier cat litter option, ökocat also includes key benefits found most important to all cat owners when choosing a litter: Stops odor before it starts: Wood fiber naturally prevents enzymes from bonding with liquid and waste to stop the creation of ammonia. Clumps solid for easy cleaning: Precision-cut fiber absorbs liquid on contact to form solid clumps for easy scooping and cleaning. 99% dust free for a healthy home: Clean wood fiber is screened & de-dusted for a cleaner pour. No dirty clay dust. Available in nearly 8,000 stores across the U.S. and Canada, ökocat offers litter for all cats in the following five varieties: ökocat Original ökocat Super Soft ökocat Featherweight ökocat Dust Free ökocat Less Mess & Low Tracking For more information about ökocat, and its commitment to helping cat parents make clean and healthy choices in 2020, visit healthy-pet.com/okocat.

Leaving old school clay and chemicals in the dust, ökocat®, a next generation brand of plant-based cat litter based in Ferndale, Washington, revealed a packaging refresh and announced it will have expanded nationwide pet channel distribution in 2020.

FERNDALE, WA. (November 21, 2019) – ökocat®, an all-natural brand of cat litter made from reclaimed wood and paper, announced that four animal rescue organizations in Boston, Portland, San Diego and Philadelphia have received donations totaling over 4,000 pounds of its eco-friendly litter, just in time for the holidays.As part of the second annual ökocause4paws Litter Donation Program, ökocat asked its fans to vote for their favorite eco-friendly U.S. cities and submit shelter suggestions for a possible donation of litter. After two months of gathering feedback, ökocat has announced that Boston, Portland, San Francisco and Philadelphia received the highest number of votes from fans.  Based on shelters suggested and each organization’s specific needs, ökocat has selected the following shelters in each eco-friendly city to receive a donation of litter:• Gifford Cat Shelter in Boston, MA• The Oregon Humane Society in Portland, OR• Philly PAWS in Philadelphia, PA• The Rescue House in San Diego, CAIn addition to receiving the donation of eco-friendly litter, each future cat adopter at all four shelters will receive a coupon for a free box of litter to take home with their cat throughout 2020. “The Oregon Humane Society (OHS) is grateful to ökocat for this generous donation of litter, which will help us care for shelter cats and kittens as they await their forever homes,” said Sarah Yusavitz, Corporate Relations Officer at the Oregon Humane Society. “OHS adopts out over 6,000 cats and kittens each year, so programs like the ökocause4paws are instrumental in enabling us to continue our important, life-saving work.”ökocat litter delivers 7-day odor control and easy-clean clumping and no airborne dust. Being free of harmful chemicals, additives and synthetic scents, it’s not harmful to the environment, unlike strip-mined clay litter, which still accounts for the 2.4 million tons of cat litter that ends up in landfills each year.“Our fans are passionate about sustainability and cat adoption, and we truly appreciate their enthusiasm and participation in our annual ökocause4paws Litter Donation Program. Our goal is to help shelters provide cats with the best care possible, while also helping adopters learn about the health and environmental benefits of a natural litter,” said Leslie Ellis, Communications Manager at ökocat. “We’re thankful that since we launched the program in 2018, we’ve been able to donate more than 8,000 pounds of natural litter, and we’re looking forward to where the program takes us again in 2020!”For more information about the 2018 and 2019 ökocause4paws programs, please visit www.healthy-pet.com/pages/okocause4paws. ökocat can be found at stores across the United States and Canada. To purchase online or to find a location in your area, visit www.healthy-pet.com/okocat.